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Karen Etchells has been working with business owners, professionals, government entities, and nonprofit organizations, helping them to succeed online since 1996. Today, as she heads up Innovast Digital Marketing, Karen works closely with a team of local web developers, writers, graphic artists, photographers, and videographers to follow each project through to a successful launch.
Starting out in Website Design, Karen attended Rhode Island School of Design and offered her services to nonprofits. That took off quickly, and she soon became an entrepreneur serving small businesses in the Rhode Island, Connecticut, and Massachusetts. Karen’s background also includes news experience as a Web Designer with The Providence Journal, where she handled creative web design projects for the publication as well as advertisers. In 2007, Karen was the Online Editor for The Norwich Bulletin newspaper.
Karen also spent time as the Marketing Director for the Gates Automotive Group in Connecticut in 2010 where she specifically focused on the needs of a multi-location Automotive Dealership.
Karen was an Internet Marketing Specialist with Brave River Solutions, located in Warwick, Rhode Island. Her responsibilities there included project management, search engine optimization services, taking on social media campaigns, blogging, management of their e-newsletter, The Source, and more. One of Karen’s favorite large-scale projects was handling the social media campaign for the State of Rhode Island’s Tourism Division’s website, Visit Rhode Island.