social media management

How to Work with a Social Media Management Company

It’s essential for a small business to have a prominent presence on social media channels. Being active on social platforms will raise awareness of your product or service in an environment where your customers are already spending their time. With the right approach, active participation on social media will reinforce branding, create “buzz” for what…

digital marketing tips 2018

Top 5 Tips for Digital Marketing in 2018

Digital Marketing is ever-changing with the widespread use of smartphones and huge demand for video-on-the-go. Users are craving personalized and readily digestible content on topics important to them. Understanding current trends in media consumption on the web can give your business a competitive edge.   Content Marketing — On your website, social media platforms, and email…

digital marketing consulting

Grow Your Business on the Web with Marketing Consulting Services

Have you ever considered hiring a marketing consultant? Are you an entrepreneur with a small business who handles your own marketing online? You probably have a website and post every now and then on Facebook, right? Are there strategies you’ve read about or thought about trying to grow your business online, but just haven’t had the time to explore…

social media management CT RI MA

Do You Have a Social Media Strategy?

Social media offers powerful platforms for small businesses to have a voice. Using best practices, social media provides a venue for establishing trust and nurturing one-to-one relationships. The playing field is leveled. Small business can truly have an advantage by being more personal and transparent in a way big business cannot. Big businesses often struggle…

personal connections in online marketing

The Power of Personal Connection

Most business owners realize that publishing worthwhile content through blogging, email marketing, and engaging on social media platforms is an effective strategy to keep your brand top-of-mind. You’re taking steps to reach and connect with customers where they’re already spending time – on their smartphones, tablets and laptops. With so many businesses actively competing for…

video blogging marketing how-to

Video Blogging — A Marketing Strategy

Consumption of online video is at an all-time high. With everyone carrying a smartphone in their pocket, there’s an ever-increasing volume of users connected to the Internet at any given moment – even on the go! With that in mind, realize that the most effective strategy for your website pages to obtain top placement in…

Are you missing the boat when it comes to using LinkedIn to grow business

5 Ways to Work LinkedIn to Boost Sales

In my work with business owners and organizations, I often find that many professionals overlook the value of maintaining a strong presence on LinkedIn. The assumption is that if they’re not looking for a job, there’s really no reason to be there. If that’s how you’re thinking, you’re definitely missing the boat! Your business branding…