Calls-to-Action

annual website maintenance checklist

Your Annual Website Maintenance Checklist

Revitalize Your Online Presence in 2024! Welcome to a new year of possibilities! Just as we relish the satisfaction of decluttering our physical spaces, the start of the year offers the perfect opportunity to revamp your digital properties. Your online presence—comprising of your website and social media profiles—acts as the storefront of your business, deserving […]

Your Annual Website Maintenance Checklist Read More »

colors best for website conversions

Influence of Colors on Website Conversions

Did you know that changing up the colors featured on your website could be a game-changer for its performance? Colors wield an incredible influence on user behavior and, consequently, on your conversion rates. Let’s address a common color culprit: red. It’s attention-grabbing, bold, but surprisingly, it might not be the best choice for your call-to-action

Influence of Colors on Website Conversions Read More »

clarity in website content

Clarity in Web Content

Unlocking the Path to Connection and Impact The essence of clear and concise web content cannot be overstated when surfing the Internet. When crafting a compelling online presence, nothing holds more potency than clarity. Let’s dive into the significance of clarity in website content and how it can drive connection and engagement, and ultimately make

Clarity in Web Content Read More »

entrepreneurial journey

Unlocking Online Success: Sarah’s Entrepreneurial Journey

Once upon a time, in a bustling city, there lived a woman named Sarah who dreamt of starting her own online business. The idea of being her boss and pursuing her passion filled her with excitement. She envisioned a world where she could create and sell unique handmade crafts to people all over the globe.

Unlocking Online Success: Sarah’s Entrepreneurial Journey Read More »

broken links impact seo

The Negative Impact of Broken Links on Your Website

In today’s business world, it is more important than ever to have a website that is up-to-date and functions well. Not only do potential customers expect to be able to find you online, but they also expect your website to be informative and user-friendly. One often overlooked aspect of keeping a website current is regularly

The Negative Impact of Broken Links on Your Website Read More »

How to Work with a Social Media Management Company

It\’s essential for a small business to have a prominent presence on social media channels. Being active on social platforms will raise awareness of your product or service in an environment where your customers are already spending their time. With the right approach, active participation on social media will reinforce branding, create \”buzz\” for what

How to Work with a Social Media Management Company Read More »

Top 5 Tips for Digital Marketing in 2018

Digital Marketing is ever-changing with the widespread use of smartphones and huge demand for video-on-the-go. Users are craving personalized and readily digestible content on topics important to them. Understanding current trends in media consumption on the web can give your business a competitive edge.   Content Marketing — On your website, social media platforms, and email

Top 5 Tips for Digital Marketing in 2018 Read More »

The Power of Personal Connection

Most business owners realize that publishing worthwhile content through blogging, email marketing, and engaging on social media platforms is an effective strategy to keep your brand top-of-mind. You’re taking steps to reach and connect with customers where they’re already spending time – on their smartphones, tablets and laptops. With so many businesses actively competing for

The Power of Personal Connection Read More »

Are Calls-to-Action Working on Your Website?

What is a call-to-action? If you\’re unsure, how much business are you losing with poorly written content and/or weak calls-to-action? A call-to-action is an element in your business marketing that inspires a prospective customer to DO SOMETHING. Why post on social media platforms, send email blasts, create videos or produce podcasts if your online marketing efforts lack

Are Calls-to-Action Working on Your Website? Read More »

Video Blogging — A Marketing Strategy

Consumption of online video is at an all-time high. With everyone carrying a smartphone in their pocket, there’s an ever-increasing volume of users connected to the Internet at any given moment – even on the go! With that in mind, realize that the most effective strategy for your website pages to obtain top placement in

Video Blogging — A Marketing Strategy Read More »