Marketing Consulting

google displays social media posts

Google Business Now Displays Social Media Posts

Are you looking to supercharge your online presence and stand out in Google searches? Well, you’re in luck! Google has rolled out an incredible new feature that’s set to revolutionize the way businesses connect with customers: automatic display of social media posts on Google Business Profiles. 🎉 Yes, you heard that right! Now, when potential […]

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customer satisfaction online website

Elevate Customer Satisfaction Online

As someone who’s been in business for over 25 years, I understand the importance of keeping customers happy. At Innovast Digital Marketing, we’re all about sharing knowledge to help fellow entrepreneurs like yourself succeed. Let’s dive into how you can positively impact your customers online!” — Karen Etchells Discover the Power of Happy Customers Online: Your Competitive

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Local SEO Tips

How to Dominate Local SEO

10 Essential SEO Tips for Local Businesses Mastering local SEO is crucial for businesses seeking visibility within their communities. Here are 10 essential tips to significantly enhance your local SEO ranking and attract more customers: Claim and Optimize Google Business Listing: Your Google Business listing is the cornerstone of your local SEO strategy. Claim and

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understanding instagram metrics

Instagram Metrics: 10 Key Metrics Every Brand Should Track in 2024

Harnessing the power of data and analytics is pivotal for brands striving to excel on Instagram. For those just stepping into the understanding of insights in marketing, navigating the landscape of Instagram analytics may initially appear daunting. However, once you grasp these essential metrics, they can significantly transform your brand’s growth going forward. Here are

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colors best for website conversions

Influence of Colors on Website Conversions

Did you know that changing up the colors featured on your website could be a game-changer for its performance? Colors wield an incredible influence on user behavior and, consequently, on your conversion rates. Let’s address a common color culprit: red. It’s attention-grabbing, bold, but surprisingly, it might not be the best choice for your call-to-action

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google business profile address seo

How To Optimize Your Google Business Profile Without a Physical Address

Coaches and consultants rely heavily on their online presence to reach and engage with their audience. Having a complete Google Business Profile plays a crucial role in enhancing visibility and attracting potential clients. However, for professionals in the coaching and consulting industry, services are delivered remotely and the business is primarily centered around personal expertise

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SEO investment is worth it

Why Investing in SEO Is Essential for Your Business Growth

Online visibility is crucial for business success, and as a result, search engine optimization (SEO) stands as a fundamental cornerstone of any robust digital marketing strategy. Imagine SEO as the 401K for your business — an investment that continually grows in value, bolstering your online presence and yielding long-term returns. If you haven’t yet delved

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goal setting in marketing

Goal Setting for Marketing Campaigns

Do you ever feel uncertain about whether your marketing is effective? Let’s dive into one of the most common business mistakes: rushing into marketing efforts without a clear set of goals and a well-defined strategy. It’s like setting sail without knowing your destination. To steer clear of this pitfall and ensure your marketing efforts are

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Fulfilling career from a Teen Magazine cover

The Secret to Fulfillment – A Personal Story

What is the secret to career fulfillment? As far back as I can remember, I had a passion for words and their power to connect with people on a deeper level. I recall the excitement I felt at the age of 16 when one of my poems was published in Teen magazine. It was a

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