Social Media

google displays social media posts

Google Business Now Displays Social Media Posts

Are you looking to supercharge your online presence and stand out in Google searches? Well, you’re in luck! Google has rolled out an incredible new feature that’s set to revolutionize the way businesses connect with customers: automatic display of social media posts on Google Business Profiles. 🎉 Yes, you heard that right! Now, when potential […]

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customer satisfaction online website

Elevate Customer Satisfaction Online

As someone who’s been in business for over 25 years, I understand the importance of keeping customers happy. At Innovast Digital Marketing, we’re all about sharing knowledge to help fellow entrepreneurs like yourself succeed. Let’s dive into how you can positively impact your customers online!” — Karen Etchells Discover the Power of Happy Customers Online: Your Competitive

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annual website maintenance checklist

Your Annual Website Maintenance Checklist

Revitalize Your Online Presence in 2024! Welcome to a new year of possibilities! Just as we relish the satisfaction of decluttering our physical spaces, the start of the year offers the perfect opportunity to revamp your digital properties. Your online presence—comprising of your website and social media profiles—acts as the storefront of your business, deserving

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understanding instagram metrics

Instagram Metrics: 10 Key Metrics Every Brand Should Track in 2024

Harnessing the power of data and analytics is pivotal for brands striving to excel on Instagram. For those just stepping into the understanding of insights in marketing, navigating the landscape of Instagram analytics may initially appear daunting. However, once you grasp these essential metrics, they can significantly transform your brand’s growth going forward. Here are

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content marketing professional

How to Use Content Marketing for Professional Services

Become a Trusted Resource and Grow Your Business Are you a professional service provider looking to elevate your business and establish yourself as a trusted industry authority? In today’s digital age, content marketing is your secret weapon to achieve just that. This powerful strategy can help you become the go-to resource for your clients, fostering

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goal setting in marketing

Goal Setting for Marketing Campaigns

Do you ever feel uncertain about whether your marketing is effective? Let’s dive into one of the most common business mistakes: rushing into marketing efforts without a clear set of goals and a well-defined strategy. It’s like setting sail without knowing your destination. To steer clear of this pitfall and ensure your marketing efforts are

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viral video for automotive marketing

Decoding the Success of Josh’s Viral Video

“I’m sorry to inform you…” Ever wonder what makes a video go viral? I want to share something truly remarkable with you – a viral video created by my friend and small business owner, Josh, from Northeast Rustproofing in Plainfield, Connecticut. Josh reached out to me a few days ago, puzzled about why this particular

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educate customers for sales success

Educate Your Customer: The Sales Advantage

A recent interaction with a tree removal professional reinforced the importance of educating your customer during the sales process. I love our home in Griswold, Connecticut! One of my favorite things about where we live is that even though we are nestled in a neighborhood our backyard feels very private because it is surrounded by

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entrepreneurial journey

Unlocking Online Success: Sarah’s Entrepreneurial Journey

Once upon a time, in a bustling city, there lived a woman named Sarah who dreamt of starting her own online business. The idea of being her boss and pursuing her passion filled her with excitement. She envisioned a world where she could create and sell unique handmade crafts to people all over the globe.

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story telling for branding your business content marketing

Unleashing the Power of Storytelling in Business Marketing

Connecting Through Authentic Content A realization in digital marketing today is that the power of storytelling is at the core of most successful strategies. Stories can captivate, inspire, and forge meaningful connections with your audience. As a business, it is crucial to be intentional about uncovering the stories embedded in every aspect of your brand.

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