Email Marketing is the most direct and effective method of growing your business online. With so many of us on smartphones everywhere we go, what is the one thing people do on their phones every day? They check their email.
Statistics show that 66% of all email sent is opened on a mobile device. Every day, people opt-in — asking to be included on communication from commercial sources. That goes to prove that email from the right sources is welcome, anticipated and appreciated. The key is to offer value and avoid being overly promotional (spammy) or too frequent in your communication to the point where the emails become annoying. Innovast Digital Marketing can advise you on the right messaging, tone, and frequency in your email marketing efforts.