Innovast Digital Marketing http://innovast.com Engage Visitors. Get Results. Fri, 17 Mar 2017 13:37:03 +0000 en-US hourly 1 https://wordpress.org/?v=4.8 http://innovast.com/wp-content/uploads/2015/12/innovastsquarelogo-150x150.jpg Innovast Digital Marketing http://innovast.com 32 32 Tips to Get Fans & Followers on Your New Facebook Business Page http://innovast.com/tips-get-fans-followers-facebook-business-page/ http://innovast.com/tips-get-fans-followers-facebook-business-page/#respond Sat, 11 Feb 2017 03:56:59 +0000 http://innovast.com/?p=961 Here are three simple strategies to help build a following on your Facebook Business Page. #1.) Invite your personal Facebook friends to follow your business page. See the screenshot below. This option can be found on the right side column of your Facebook business profile page, below your call-to-action button. After you’ve done that, perhaps […]

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Here are three simple strategies to help build a following on your Facebook Business Page.

#1.) Invite your personal Facebook friends to follow your business page. See the screenshot below. This option can be found on the right side column of your Facebook business profile page, below your call-to-action button.

Facebook business page tips

After you’ve done that, perhaps your friends can invite their friends to follow the page too!

2.) Share posts published on your Facebook business Page with your personal Facebook friends. The How-to instructions are explained in this walk-through video. The tricky part of doing this is being clear about which voice you are using — Are you acting as a Business Page Admin or an individual?

First, you want to create the post while logged in as an Admin to your business Facebook page. You do that on the upper right area of your screen when you are on a desktop computer or laptop. (Use the Facebook Pages App to update your business page more easily when you are out and about and using a mobile device.)

Once you have created and published a sharable post for your business page, try sharing that post to your personal circle of friends and followers. This can be done by clicking on the mini version of your profile picture that appears to the lower right side of the post. Doing this will trigger a dropdown menu where you can chose your persona. Watch the video above for further details!

3.) Use Social Plugins on your website and blog to encourage others to follow your Facebook business page. Use the link below for options and how-to instructions. (If you need assistance with this process, send karen@innovast.com an email message!)

https://developers.facebook.com/docs/plugins/follow-button/

Any questions? Contact Us! We will gladly help with a quick phone consult at (860) 634-3836.

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The Power of Personal Connection http://innovast.com/power-personal-connection-digital-marketing/ http://innovast.com/power-personal-connection-digital-marketing/#respond Mon, 23 Jan 2017 18:56:06 +0000 http://innovast.com/?p=939 Most business owners realize that publishing worthwhile content through blogging, email marketing, and engaging on social media platforms is an effective strategy to keep your brand top-of-mind. You’re taking steps to reach and connect with customers where they’re already spending time – on their smartphones, tablets and laptops. With so many businesses actively competing for […]

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Most business owners realize that publishing worthwhile content through blogging, email marketing, and engaging on social media platforms is an effective strategy to keep your brand top-of-mind. You’re taking steps to reach and connect with customers where they’re already spending time – on their smartphones, tablets and laptops.
personal connection in online marketing

With so many businesses actively competing for consumer attention online, there arises the problem of distraction. How can your brand stand out and be noticed? Beyond that, how can you make connections that will convert to sales? For small businesses, entrepreneurs and independent professionals, the answer lies in personal interaction.

Consistency

First, like a billboard on the highway, be ever-present. If you’re brand is not seen frequently enough, it won’t be remembered. Obviously, a person needs to know of you, your product or service, and your reputation before they’ll be willing to make a purchase.

Just being there is not enough

Secondly, figure out what kinds of content best resonate with your target audience. Delivering information that informs, entertains, or inspires will keep them coming back for more. Trying different approaches and monitoring response is essential.

Aside from that, your goal is to initiate and nurture the customer relationship. You’ve got to establish and reinforce a sense of trust.

Reveal yourself. Share photos of your workplace environment. Be transparent with the use of behind the scenes views, showing your people and processes.

Testimonials and reviews can also strongly improve your chances of turning an online visitor into a customer.

Calls-to-action

Calls-to-action should be included. This could be an invitation to ask a question, respond to an offer, or request more information. Tell the customer what they should do next. If they follow through, you’ve successfully brought your prospect further into the sales funnel. Here’s your opportunity to work magic!

Personal connection

Be reachable and responsive. People want to know that you are listening. Reply to comments on social platforms. Share knowledge where you have expertise, and thank those who offer input. Reply to email inquiries. Consider allowing text communication, and respond to phone calls!

Remember, a flashy banner ad might get attention, but it’s not as effective as a personal sales call. And a sales call can only be effective if you have a listening ear. Therefore it must be welcomed, initiated at the request of the customer.

Allow for human-to-human communication wherever possible. Depending on the size and nature of your organization, this might be costly to implement, but it’s by far the best way to establish long lasting customer relationships and convert sales.

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Are Calls-to-Action Working on Your Website? http://innovast.com/call-to-action-working-website/ http://innovast.com/call-to-action-working-website/#respond Mon, 02 Jan 2017 21:13:17 +0000 http://innovast.com/?p=924 What is a call-to-action? If you’re unsure, how much business are you losing with poorly written content and/or weak calls-to-action? A call-to-action is an element in your business marketing that inspires a prospective customer to DO SOMETHING. Why post on social media platforms, send email blasts, create videos or produce podcasts if your online marketing efforts lack […]

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What is a call-to-action? If you’re unsure, how much business are you losing with poorly written content and/or weak calls-to-action?

A call-to-action is an element in your business marketing that inspires a prospective customer to DO SOMETHING.

Why post on social media platforms, send email blasts, create videos or produce podcasts if your online marketing efforts lack progression to a desired outcome?

Many business owners have a good understanding of digital marketing methods, and they know the hard sell approach doesn’t work. Content published online should deliver value, regardless of the format (written copy, images, video, or audio), and the content itself has to capture user attention. To do so, it must inform, educate, entertain or inspire.

Once you have your visitors’ attention, they have the option to click off and move on – OR you can give them reason to engage further. With the right signals in place, you can guide your user to make the next move.  Depending on your offer, this could result in a  completed sale on your website or perhaps it’s just the first step in the start of an ongoing customer relationship.

With digital marketing, calls-to-action are most often implemented as a clickable graphic on a landing page – or anywhere on a website. Just as there are many kinds of offers, there are variations in techniques and strategies that can be put in place to communicate the offer.

The point of a call-to-action is to simply tell the user what you want them to do next. The messaging can be subtle or bold. However, anytime you publish content of value to your followers, you should have some kind of call-to-action in place.

Keep it simple.

Remember, too many options create confusion. A clean design approach using contrasting color and plenty of white space will draw attention. Make it clear that there’s good reason to consider your offer and how to get it.

Always present the WIIFM (the “what’s in it for me” points) front and center and concisely as possible. Then, experiment with call-to-action placement, color, shape and spacing. Try variations with wording, as it can also make a huge difference in your results.

There’s a lot to learn about calls-to-action, what works and what doesn’t. A/B testing and heatmap analysis are options available to test different strategies. Sometimes, small tweaks make a big difference in generating in more actions — ultimately resulting in increased sales.

Would you like to know if there are conditions in place on your website that are driving people away? For a free website assessment – including feedback about calls-to-action on your website – send karen@innovast.com an email TODAY!

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Fishing for Business: Social Media Strategy Explained http://innovast.com/fishing-business-social-media-strategy-explained/ http://innovast.com/fishing-business-social-media-strategy-explained/#respond Fri, 18 Nov 2016 15:13:27 +0000 http://innovast.com/?p=884 Engaging in blogging and social media to grow your business is a lot like fishing. At Innovast Digital Marketing, we know the right kind of bait and the best equipment to use. We test the waters to find a good spot. If one approach doesn’t work well, we make adjustments, maybe shift directions. We provide guidance […]

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Engaging in blogging and social media to grow your business is a lot like fishing. At Innovast Digital Marketing, we know the right kind of bait and the best equipment to use. We test the waters to find a good spot. If one approach doesn’t work well, we make adjustments, maybe shift directions. We provide guidance and expertise based on experience and projections. There’s no guarantee that we’ll always catch a high volume of fish, but we will make conditions right so that it will be far more likely to happen.

Not all fish who swim by are big enough to bite what’s on your hook.

fishing for website customersAnd so it goes, not every prospect is ready to move forward when they are first introduced to your product or service. With content marketing, you engage in a process of putting out information that is of value to your audience. The objective is to inform, inspire, educate or entertain. In the process of delivering value, you are nurturing relationships. Your audience becomes conditioned to seeing your content, and they’ll look forward to seeing more.

Don’t give up! Consistency builds momentum. 

This is all part of the sales funnel process. We don’t know precisely when a prospect will be ready to buy. But if you give up too soon, you’ll be absent from the media where your audience is spending time, and no one will think to call you.

When engaging in blogging and social media efforts, many of the contacts we attract now are like fish that are too small to keep, so you’ll want to throw little niblets their way in the hopes that they’ll keep coming around. One day, those fish will be big enough to take a bite at your bait.

When it happens that someone among your followers has an active need for your offerings, you’ll want to be top-of-mind. This is achieved by sharing your expertise and demonstrating your capabilities over time via a steady stream of helpful tips, case studies, testimonials, how-to video, and more! In absorbing your content, your target customer becomes better acquainted with your offerings and gains a sense of trust, so they’ll be far more likely to initiate contact. When that has occurred, you’ll have a viable prospect. Be responsive. The fish is on your hook and all you need to do is reel it in.

That’s the basic premise of how social media marketing works, and it’s a winning way to build a following and increase sales! Actively seek and foster relationships, and you’ll find success in the long run.

 

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Video Blogging — A Marketing Strategy http://innovast.com/video-blogging-marketing-strategy/ http://innovast.com/video-blogging-marketing-strategy/#respond Mon, 14 Nov 2016 00:03:59 +0000 http://innovast.com/?p=880 Consumption of online video is at an all-time high. With everyone carrying a smartphone in their pocket, there’s an ever-increasing volume of users connected to the Internet at any given moment – even on the go! With that in mind, realize that the most effective strategy for your website pages to obtain top placement in […]

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Consumption of online video is at an all-time high. With everyone carrying a smartphone in their pocket, there’s an ever-increasing volume of users connected to the Internet at any given moment – even on the go!

With that in mind, realize that the most effective strategy for your website pages to obtain top placement in search engines is to publish a steady flow of fresh and popular content using keywords closely related to your chosen topic.

Combine these efforts and you’ll soon realize that Video Blogging can be a winning strategy.

More than half of YouTube views happen on mobile devices. Once users start watching video, they are staying on the platform for increasingly longer periods of time. On mobile, the average viewing session is now more than 40 minutes. Video is swiftly replacing television as the medium of choice to occupy our down time.

Keep this in mind when considering options for marketing your business online and expanding your digital footprint on the web. Video blogging is a highly effective method of attracting and building a following.

When compared to the written word, video blogging is a more personal communication vehicle. We naturally react to human faces, so here’s an ideal way to convey tone and emotion. Fostering human connection goes a long way in building a foundation for trustworthiness.

When it comes to making a purchasing decision, followers who haven’t yet conducted business with you will have a better sense of who you are. A comfort level is established. For existing customers, your brand is more likely to be top of mind.

Video clips can be entertaining, instructional or informative. Feature video on your business website, and brief snippets can serve as takeaways to be populated on social media platforms. Not only is there great opportunity to set yourself apart from the crowd, but this strategy creates a breadcrumb trail that attracts customers back into your website.

Here are a few tips on how to create quality website content using video blogging as a marketing strategy. With the proper approach and attention to details, your website will also reap the added benefits of enhanced SEO (search engine optimization).

  • Consider the setting. Clear the viewing area of clutter! You don’t want visual distractions to get in the way of your messaging.
  • For improved sound clarity, use a microphone. This small step will greatly minimize any background noise.
  • To better connect with your audience when speaking to a camera, make eye contact and be animated. Imagine the person you’re speaking with is looking back at you.
  • Keep it brief. According to scientists, the age of smartphones has left humans with such a short attention span even a goldfish can hold a thought for longer. If you don’t want to lose your audience, keep the duration of your video under 4 minutes in length — ideally under 2-3 minutes.
  • Differentiate yourself. Whether you use unusual visuals or present products or information in an unexpected way, you have a chance to be memorable. By setting yourself apart from the norm, you’ll also increase the chances of your content being shared.
  • Wrap it up by clarifying key points made, and include a call to action. Direct your viewer to the next step they should take, such as, “Follow us on Twitter.”, “Download a coupon.” or “Use this promo code to buy now.”
  • Invite others to critique your video. Such feedback will provide insight on details you may have otherwise missed.
  • When posting your video on the web, always include a written synopsis of the content. This step is very important! Search engines won’t send traffic your way unless they can catalog the content. Search engines crawl text, but they can’t “see” what’s presented on video.

Video blogging for business can give your website an advantage over the competition. It’s a powerful strategy that could take your blog and your business to the next level.

While having great website content is crucial to any brand’s online success, how you package and deliver that content is just as important. If implementing a marketing strategy like this seems to be too much of an undertaking for your business, professional services such as those provided by Innovast Digital Marketing can help. Writers and marketers will plan, create, and promote online content for you that is designed to engage online readers and move them to action.

Karen Etchells is a Digital Marketing Strategist with Innovast Digital Marketing, helping businesses find success online with Website Design, Content Marketing, SEO, Social Media Management, and Email Marketing.

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5 Ways to Work LinkedIn to Boost Sales http://innovast.com/5-ways-work-linkedin-boost-sales/ http://innovast.com/5-ways-work-linkedin-boost-sales/#respond Fri, 23 Sep 2016 16:51:54 +0000 http://innovast.com/?p=858 In my work with business owners and organizations, I often find that many professionals overlook the value of maintaining a strong presence on LinkedIn. The assumption is that if they’re not looking for a job, there’s really no reason to be there. If that’s how you’re thinking, you’re definitely missing the boat! Your business branding […]

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In my work with business owners and organizations, I often find that many professionals overlook the value of maintaining a strong presence on LinkedIn. The assumption is that if they’re not looking for a job, there’s really no reason to be there. If that’s how you’re thinking, you’re definitely missing the boat!

Your business branding has a digital footprint on the web that extends far beyond your website. Consider that any mention of your business name online spans many sources, such as websites of membership organizations, review sites, and social media platforms – including LinkedIn!

Alternatively, if you’re an Independent Professional, you are your own brand, so the same holds true. When your name is searched online, your LinkedIn profile is likely to be among the first listings on page one of results.

Here are a few facts you should know about Linkedin:

Approximately ¼ of all adults who are active online use LinkedIn. That’s a lot of people. Nearly half of all college graduates maintain a presence on LinkedIn. Another interesting fact to note is that LinkedIn has more users over the age of 30 compared to other social networks. That’s a lot of smart people, who have been around a while and are more likely to be in senior roles and decision-making positions.

Any business offering a product or service that is B2B in nature or appeals to this market segment should tap into the power of using the LinkedIn platform to fuel sales growth.

This is why it makes perfect sense why LinkedIn is the preferred social platform for consultants, speakers, authors and other independent professionals to set themselves apart.  Anyone with a product to sell can also work this platform to build rapport and be more widely recognized as a trusted resource.

If you have expertise in a specific field, why not be a thought leader? Share news that relates to your field. Identify your niche market and create and share content of interest to that market segment.

Here are a few tips to branding yourself on LinkedIn.

1.)    Use a professional profile photo! You should choose a professional headshot photo with minimal background and no other people in view! Brand yourself with a cover image as well. Thoroughly consider the imagery chosen here, as it gives your profile page an immediate sense of who you are and what you do. These are important elements of your own personal branding campaign.

2.)    Be sure your profile information is up-to-date and complete. On the right side column, at the top of your profile page, there is a visual indicator that shows you if any areas are incomplete. Beyond basic resume details, you can reference examples of your work using print, photos, slideshows and video. If applicable, include news clips too.

3.)    Maximize the power of an optimized summary. You have the freedom to use this introductory section beyond simply outlining past accomplishments. Consider this to be the landing page for your personal brand. What opportunities are you seeking? Target who you’re hoping to reach and clearly state what’s to be gained in making a connection with you.

4.)    Get Recommendations! Here is where you get to feature testimonials from those who know you best. Recommendations are validated third party endorsements — social proof freely given by those who have done business with you previously can go a long way in eliminating uncertainties for a prospect considering doing business with you going forward.

How to get LinkedIn recommendations

5.)    Export Your LinkedIn Connections. Own your list of contacts. Once you’ve built a solid list of connections on LinkedIn, export this data in a spreadsheet or as a .csv file. To do this, click on Connections, then Settings (the gear icon), and on the next page under Advanced Settings, you’ll see a link to export a file containing your contacts’ first and last names, email addresses, job titles, and companies.

One more bonus tip! Customize your LinkedIn profile URL.  Rather than having a series of numbers in your profile web address you can make it easy to recognize, like mine:  https://www.linkedin.com/in/karenetchells

(When you visit my LinkedIn profile, please make a request to connect!)

To set this up for yourself, go to Profile at the top of your homepage and select Edit Profile, you’ll see a URL link under your profile photo, and below that, “Customize your public profile URL.” Move your cursor over the link and click the Settings icon next to it.

Okay, now that you’ve properly set up your Linkedin page, you’ll see that your profile views greatly increase. Demonstrate your expertise by creating and sharing helpful information that is of value to your target market. If it resonates, you’ll get likes and shares and more readers will be exposed to your work. Social networking is a two-way street, so respond to what others post as well.

The more you engage in the media — sharing of yourself, and your expertise and passion for what you do, followers will take notice. While it can take time, these efforts will eventually pay off in conversions – meaning new business for you!

Karen Etchells is a Digital Marketing Strategist with  Innovast Digital Marketing, helping businesses find success online with Website Design, Internet Marketing, SEO, Social Media Management, and Email Marketing.

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Sticky Situations Successful Entrepreneurs Can’t Escape http://innovast.com/sticky-situations-successful-entrepreneurs-cant-escape/ http://innovast.com/sticky-situations-successful-entrepreneurs-cant-escape/#respond Thu, 15 Sep 2016 20:56:16 +0000 http://innovast.com/?p=839 Asking for more money. Promoting the competition. Taking a new approach when presenting to a group. Stepping out of your comfort zone is sometimes the hardest thing ever. As an entrepreneur, the vision is clear, but the pathway to making it happen isn’t always paved with clarity. You know in your gut the potential for […]

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Asking for more money.

Promoting the competition.

Taking a new approach when presenting to a group.

Stepping out of your comfort zone is sometimes the hardest thing ever. As an entrepreneur, the vision is clear, but the pathway to making it happen isn’t always paved with clarity. You know in your gut the potential for success is right around the corner, but it takes a series of efforts and sometimes difficult decision-making to get there.

A mechanic provides a customer with an estimate and starts on a repair job. Once he has removed parts and gotten a better look under the hood, he discovers more in-depth work is needed. Rather than investing the extra time and losing money on the job, the smart thing to do is to stop right there and go back to the customer to ask for more money. That’s not a pleasant conversation.

A restaurant owner is approached in his community about where the best place in town is to get a great breakfast. His burger joint doesn’t serve breakfast, but he highly recommends the establishment across the street which serves breakfast, lunch, and dinner. He realizes that promoting the general area as a destination with lots to offer increases the likelihood of that diner sticking around for his next meal. The restaurant owner had to venture into uncomfortable territory by letting go of his fear of competition.

One of my own clients is a consultant who presents to business groups. I offered to review his presentation materials and provide feedback. The key visual element he used was a slide deck with screen after screen of bulleted lists. While this format may help him to remember what to cover as his talk progresses, audiences aren’t drawn to reading words on a screen. Narrative storytelling is a more consumable method of delivery. Using a captivating and compelling image on each slide better serves to reinforce key points.

Adopting my suggestion means that a method my client had always relied upon to get through presentations now has to be abandoned. Breaking away from the comfort of a predictable pattern of how things have always been done is sometimes nerve-wracking. However, if we want to make improvements, we need to reach beyond the limits of our own perceived safety nets.

change is from learning

In my work in Web Development and Digital Marketing, I routinely meet with business owners. We join forces to ensure I have a thorough understanding of how their business is positioned in the marketplace and the advantages and obstacles they are facing. I outline steps going forward as part of an overall marketing strategy to help them reach their goals. It’s my job to address any roadblocks along the way. One scenario I’ve run into more than once is when a client comes to me to assess their company’s online presence. Typically, the existing website is not bringing in business as projected. I deliver a report that defines issues affecting the usability and/or functionality of their website. A task list is compiled to remedy any issues identified.

However, there is usually a preexisting relationship with the current web developer. In some cases that person is a relative or friend, or in working together the client has established rapport with the individual responsible for overseeing their website.

Whatever the case, consider that your business website is an essential component on which the success of your business hinges going forward. If the person responsible for the usability and functionality of your website doesn’t possess the insight or skill to bring your website to the next level, it might be time to say goodbye. That conversation is likely to be uncomfortable — but it’s one that is absolutely necessary for the health and wealth of your business going forward.

Believe me, I get it. I’m an introvert by nature. Dealing with people and how they may react to whatever you might have to say can bring about a sense of uncertainty.

nervous networking

Networking events have always been super stressful for me, as the idea of making small talk in a roomful of strangers was about as appealing as walking barefoot on shards of glass. However, I realized going into business on my own, there’s no more immediate way to let the surrounding community know what I have to offer than by talking to people face-to-face. Approaching someone with the intent of delivering a sales pitch is anything but inviting. However, starting up a conversation with genuine interest in helping others can open doors to new opportunities. I have since learned to take the initiative in introducing myself to other business people with a desire to put them at ease and learn about their business’s goals and challenges.

As entrepreneurs, taking difficult steps to enhance the overall well-being of business going forward forces us to reach beyond our everyday level of comfort. We all have doubts to conquer. Of course, there’s never any guarantee of success. However, if we don’t take risks in applying such efforts when necessary, we’ll never know what could have been if we did.


Karen Etchells is a Digital Marketing Strategist with Innovast Digital Marketing, helping businesses find success online with Website Design, Content Marketing, SEO, Social Media Management, and Email Marketing.

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Where is your website traffic going? http://innovast.com/where-is-your-website-traffic-going/ http://innovast.com/where-is-your-website-traffic-going/#respond Fri, 02 Sep 2016 18:53:36 +0000 http://innovast.com/?p=817 Blogging. Article writing. Social media. Pay-per-click advertising. If you are investing in the above efforts, consider what you are looking to get out of it. What action do you want users to make? If you are looking to sell a product or service, are you clearly asking for the sale? Is your website set up […]

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Blogging. Article writing. Social media. Pay-per-click advertising.

If you are investing in the above efforts, consider what you are looking to get out of it. What action do you want users to make? If you are looking to sell a product or service, are you clearly asking for the sale? Is your website set up to make that happen?

website calls to actionIn funneling traffic to your website, your primary concern should be that it is well organized with a defined purpose and objective on each page. Sought after information should be immediately available and free from distractions, with clear calls-to-action in place.

Now, if you are engaging in a pay-per-click ad campaign where you are seeking a specific end result – such as  signups for an event or sales of a single product, consider a setting up an outside landing page, independent of your website that is specifically designed only to drive that action. Eliminating website navigation or any distracting elements outside of the primary purpose greatly increases the likelihood of immediately converting users into customers.


Were you anticipating greater activity with your current marketing efforts and it’s just not happening? Do you suspect you might be losing sales due to an issue with your website, but you’re not quite sure how to tell if a problem even exists? Are you unsure about what it takes to implement strong calls-to-action?

Would you like a complimentary website assessment for your business presence? We’ll give your site a thorough review and outline recommendations. Just give Karen a call at (860) 634-3836 or email karen@innovast.com to give us the information we need to get started.

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Don’t Blow Off Opportunity! http://innovast.com/dont-blow-off-opportunities/ http://innovast.com/dont-blow-off-opportunities/#respond Wed, 24 Aug 2016 14:53:50 +0000 http://innovast.com/?p=827 You Don’t Know What You Don’t Know! If your goal is to generate more business online and you’re wondering what can be done to make it happen, you likely realize that now is the time to take immediate action. If you have a website and perhaps you’re doing some email marketing and occasionally posting on […]

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You Don’t Know What You Don’t Know!

If your goal is to generate more business online and you’re wondering what can be done to make it happen, you likely realize that now is the time to take immediate action.

If you have a website and perhaps you’re doing some email marketing and occasionally posting on social media, you might think you’ve got all of your ducks in a row. Or, maybe you are currently working with a “website guy,” and you haven’t paid much attention to your online presence because you’re pretty sure he’s competent and has it covered.

But here’s the thing — The online landscape is constantly evolving, and no one resource holds all the answers. If your website is not generating enough activity or bringing in leads, you’ve got to figure out what might be missing.  You just don’t know what you don’t know!

online marketing steps to profitability

Gain new insight on your digital footprint. Put my 20 years of experience in this field to work for you. Let me deliver a detailed report on your Company or Organization’s online presence. If you have all of your ducks in a row, I’ll be honest and tell you that. You won’t owe me a dime.

On the other hand, I may point out opportunities you could be missing. I may deliver valid points or share observations that will greatly change your business approach on the web. You will get a thorough report that goes beyond a basic website assessment.

Certainly, website performance and usability will be covered, but I’ll also look at what you are doing on social media. If those efforts have room for improvement, suggestions will be outlined.  And, if by chance you’ve overlooked a more suitable platform, I’ll advise as to which social media websites allow for greater engagement and interaction with your target audience.

I’ll cover online reviews, how to best respond to negative reviews and how to maintain a trustworthy digital reputation going forward.

Give me access to your email marketing, and I’ll give you tips and strategies I’ve learned from my work with similar business entities in the past.

I’ll also report on how your business is ranking on search engines and which of your competitors show up higher on search engine page results – plus, what efforts they are employing to do so.

A fresh set of eyes can be invaluable!

wasted money online

Your customized report will offer new perspective on how your business is positioned online.   Every minute you delay is money you could have been making, wasted.

Email me at karen@innovast.com to find out what information I need from you to get started.

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5 Essential Truths about Content Marketing http://innovast.com/five-essential-truths-content-marketing/ http://innovast.com/five-essential-truths-content-marketing/#respond Mon, 27 Jun 2016 16:42:20 +0000 http://innovast.com/?p=756 Want to know a secret? The majority of businesses engaging in content marketing are doing it wrong. Content created and posted online for your business includes material beyond the written word, encompassing media of all kinds — video, photo galleries, slideshows, surveys, etc. Collectively, this assortment of original content is your company’s intellectual property and […]

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Want to know a secret? The majority of businesses engaging in content marketing are doing it wrong.

Content created and posted online for your business includes material beyond the written word, encompassing media of all kinds — video, photo galleries, slideshows, surveys, etc. Collectively, this assortment of original content is your company’s intellectual property and has value as a business asset. It takes time and effort to build, so if you want to make it work for a positive ROI, there are five essential truths that must be realized.

1. You must have a set strategy based on reaching specific goals.

Outlining specific objectives is critical in planning and promoting efforts to get there. Identify how your company is currently positioned in the marketplace and where you want to be. What differentiates your offerings from competitors? How can the power of communication bring you closer to meeting those objectives?

2. You must create content of value to your target market.

Be a thought leader. Your messaging should be relevant, with a common theme that directly relates to your product or service.

Understand your target customer’s persona. What are their needs and priorities? How does your solution meet their needs? Map out the customer journey to bring them closer to their goals.

Give to others and they’ll want to share what they’ve learned and give back. Demonstrations, how-to lessons, and free advice are strong ways of delivering obvious value. Make sharing easy with social icons in place.

3. You must publish consistently.

Extending beyond your company website, content marketing makes greater impact, leaving a wider footprint through the use of social media, guest blogging, articles, etc. Distributing content through multiple channels on an ongoing basis is key.

4.  Focus on your Customers Need to Buy, rather than Your Need to Sell

Don’t pitch your product or services. The overall intention is obviously to influence consumer behavior, however pushing out content that is focused on selling will turn a lot of people off. Create a larger story. Engage your audience to inspire profitable behavior. Clarify the problems your product or service addresses and illustrate clear benefits of buying in to what you offer.

Invoke curiosity to interest your reader to want to learn more – so they’ll go to your website where you then convert them into customers.

5. Top it off with Calls-to-Action

Once followers have been brought into your website, be sure the point of entry continues with engagement, yet features clear calls to action. Use a landing page.  Make it easy to know what to do next, whether it is to sign up for a newsletter, make contact, or order now.

 

Karen Etchells is a Digital Marketing Strategist with  Innovast Digital Marketing, helping businesses find success online with Website Design, Content Marketing, SEO, Social Media Management, and Email Marketing.

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