Search Engine Optimization (SEO) is the process of preparing website, blog, article, and social media content to be easily indexed by Search Engines like Google, Yahoo and Bing. Your website must be properly organized to be discovered over competitive websites in your field.
Done properly, implementing SEO strategies throughout your website will not only increase the number of visits received through search engines but make content more readable to your visitors as well. When processing a query, search engines reward sites that deliver material that best responds to visitor expectations. Are people spending time on your pages when they are on your website, or do they immediately back out?