Email Marketing is the most direct and effective method of growing your business online. With so many of us on smartphones everywhere we go, what is the one thing people do on their phones every day? They check their email.
Statistics show that 66% of all email sent is opened on a mobile device. Everyday, people opt-in — asking to be included on communication from commercial sources. That goes to prove that email from the right sources is welcome, anticipated and appreciated. The key is to offer value, and avoid being overly promotional (spammy) or too frequent in your communication to the point where the emails become annoying. Innovast Digital Marketing can advise you on the right messaging, tone, and frequency in your email marketing efforts.
“By 2020, global smartphone subscriptions will more than double to 6.1 billion, 70 percent of people will use smartphones, and 90 percent will be covered by mobile broadband networks.”
(Source: PC Magazine)
We work closely with clients to determine the right content and approach to build an ongoing relationship with your customers and subscribers. Dynamic, customized messaging has the potential to deliver immediate results! Whether it’s a monthly newsletter or special sale or coupon offer, we manage email marketing campaigns that generate response.
There are more than 3.2 billion email accounts today. 95% of online consumers use email and, 91% check their email at least once a day.
For every $1 spent, $44.25 is the average return on email marketing investment.
(Source: Exact Target)
Email Marketing offers opportunities to establish an ongoing relationship with your customers. Here are a few possibilites to consider.
- Drip Campaigns — These are marketing emails that are sent out on a scheduled interval with an informational approach. The content includes strong calls-to-action and oftentimes offers an incentive, such as a downloadable white paper or a video, etc. to cultivate leads.
- Monthly Newsletters
- Blog Content Announcements
List Management — Email Marketing allows sorting and categorization of recipients on your mailing list. Messaging can be more personalized and tailored to specific areas of interest.
Analytics — Detailed statistics are provided regarding who opens your emails and what links are clicked.
Be Responsive — Never use a no-reply sender address. Ideally, you want to start a two-way conversation where you can follow up and respond to specific questions.