Search Engine Optimization (SEO) is the process of preparing website, blog, article, and social media content to be easily indexed by Search Engines like Google, Yahoo and Bing. Your website must be properly organized to be discovered over competitive websites in your field.
Done properly, implementing SEO strategies throughout your website will not only increase the number of visits received through search engines, but make content more readable to your visitors as well. When processing a query, search engines reward sites that deliver material that best responds to visitor expectations. Are people spending time on your pages when they are on your website, or do they immediately back out?
It’s amazing how sophisticated the science of
Search Engine Optimization has become.
Fundamental Elements of SEO
Search Engine Friendly Design — Having a poorly designed website with complex and/or redundant code on the back end, or an outdated website that’s not responsive or mobile-friendly absolutely affects your rankings.
File Size and Site Speed — Mobile pages need to load quickly. Search engines use load time as a ranking factor.
META Tag Optimization — Crafting unique page titles and page descriptions will give your pages an advantage.
Structured Data Markup — Structured data is added to a page’s HTML markup to identify snippets of information contained on a website page so that Search Engines will recognize what these elements are. This information is used to improve the quality and detail of your business search results.
Using Effective Keywords — Keyword research is the most valued, high-return activity in search marketing.
Competitor Analysis — We research top ranking competitive websites to determine which keywords are being targeting.
Header Text — Headings and sub-headings on your website pages must be carefully chosen and accurately describe the content presented.
Word Count — Google has a sweet spot for the length and volume of words on top-ranking pages. Written copy should offer insight and details regarding the topic rather than writing shorter blocks of text that only skim the surface of the subject matter.
Analytics Setup — We’ll get Analytics in place so that we can learn which keyword phrases are working to generate traffic and sales on your website — and which are not performing.
Sitemaps — Sitemaps outline all pages on a website and instruct search engines which pages not to index.
Responsible Link Building — Websites with more incoming links are deemed to be more valuable by search engines. We use a continuous process to increase the volume of top-quality inbound links to your website. We also analyze outbound linking.
- Backlink Profile — Getting other quality sites to link to yours (most importantly, those from media sites and blogs)
- Review Sites — Consumers rely on online reviews on websites like Google My Business Pages, Trip Advisor, Amazon, Facebook, and Yelp, to make purchasing decisions. For this reason, links from these websites factor highly into your website SEO. Creating a Review Acquisition Strategy can deliver big results in sending more traffic your way.
- Citation Building — A citation is any mention of your business name, address and phone number on the web outside of your own website and social media profiles. Citations can display in various formats, but it’s extremely important that these mentions of your business are consistent and accurate in presenting information related to your business operations. Citations are very important to Local SEO as well.
Local SEO — Capturing leads from a geographic area (localization) within so many miles of the area you serve. If your company or organization relies on leads coming from your town, county, state, or region, Local SEO should be included in your digital marketing strategy.
SEO tactics and strategies change frequently. We keep abreast of the latest Search Engine Optimization happenings to ensure we advise you properly. Are you ready to find out how we can help to generate more business for your brand online? Give Karen a call today at (860) 634-3836.