call-to-action on website

Are Calls-to-Action Working on Your Website?

What is a call-to-action? If you’re unsure, how much business are you losing with poorly written content and/or weak calls-to-action? A call-to-action is an element in your business marketing that inspires a prospective customer to DO SOMETHING. Why post on social media platforms, send email blasts, create videos or produce podcasts if your online marketing efforts lack…

fishing for customers online

Fishing for Business: Social Media Strategy Explained

Engaging in blogging and social media to grow your business is a lot like fishing. At Innovast Digital Marketing, we know the right kind of bait and the best equipment to use. We test the waters to find a good spot. If one approach doesn’t work well, we make adjustments, maybe shift directions. We provide guidance…

video blogging marketing how-to

Video Blogging — A Marketing Strategy

Consumption of online video is at an all-time high. With everyone carrying a smartphone in their pocket, there’s an ever-increasing volume of users connected to the Internet at any given moment – even on the go! With that in mind, realize that the most effective strategy for your website pages to obtain top placement in…

Are you missing the boat when it comes to using LinkedIn to grow business

5 Ways to Work LinkedIn to Boost Sales

In my work with business owners and organizations, I often find that many professionals overlook the value of maintaining a strong presence on LinkedIn. The assumption is that if they’re not looking for a job, there’s really no reason to be there. If that’s how you’re thinking, you’re definitely missing the boat! Your business branding…

landing page how-to

Where is your website traffic going?

Blogging. Article writing. Social media. Pay-per-click advertising. If you are investing in the above efforts, consider what you are looking to get out of it. What action do you want users to make? If you are looking to sell a product or service, are you clearly asking for the sale? Is your website set up…

Content Marketing Gone Wrong

5 Essential Truths about Content Marketing

Want to know a secret? The majority of businesses engaging in content marketing are doing it wrong. Content created and posted online for your business includes material beyond the written word, encompassing media of all kinds — video, photo galleries, slideshows, surveys, etc. Collectively, this assortment of original content is your company’s intellectual property and…