Innovast Digital Marketing

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Do You Know How to Use TikTok for Business?

Calling all Business owners!! Have you heard of TikTok? Do you know how to use TikTok for business? TikTok is a worldwide social platform where people make short videos to educate and entertain others. This app is known for being one of the most popular Social Media channels in the world, with 2.6 billion downloads …

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How Much Should You Pay for a Logo Design?

When it comes to getting a top-notch logo designed for a business, budget is a crucial factor. For business owners, it’s a good idea to come up with an estimate or a figure that would most likely be spent on logo design. This helps make the choice of a logo designer easier since there are …

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How to Post Video on Instagram

Options for posting video content on Instagram There are multiple options for posting videos on Instagram, so we are here to help you better understand the options and reinforce why you should be using video as part of your brand\’s Social Media Marketing strategy. Let’s start with why you should be using video on your …

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How to Step Up Your Online Game During the Pandemic

As a small business owner, you probably don’t need to learn much else about how the COVID-19 pandemic has impacted small businesses. If you run a brick-and-mortar store, you know how drastically it has changed your sales, and you know the importance of using the web to keep your company afloat and thriving both now …

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Professional Website Design or DIY?

When it comes time to build a business website, you might find yourself trying to decide whether you should hire a professional or just do it yourself. Doing it yourself may be the cheaper option now, but how will it impact business in the future? We\’ll compare the good, the bad, and the ugly around …

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How to Remove a Negative Google Review

Have you ever received a negative Google review that you know isn’t authentic? Getting rid of phony negative or fake reviews lends to your credibility as a business and helps protect you against negative publicity, loss of clientele, loss of income, and other negative implications. There are four main ways to combat fake Google reviews. …

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Hashtags on Facebook?

Should you use hashtags on Facebook? As of May 2020, yes! By clicking on a hashtag or searching for a hashtag, you will find posts from other users and businesses that have also embedded that hashtag into their posts. Facebook’s algorithm first shows you results from your friends who have used the hashtag, followed by friends of friends, and then will finally show you all users based on recency of posting and how likely you would be to interact with the post.

Tips for Entrepreneurs to Turn Failure Into Opportunity

There’s one universal truth that applies to everyone in business: You have to be willing to take risks to succeed. Of course, taking risks sometimes results in failure, and it may even mean your business doesn’t pan out like you had planned. When that happens and you close up shop, you will surely face some struggles, but you also have an opportunity before you.