What elements make for a winning website homepage? 
Every aspect of the user experience has a goal. At Innovast Digital Marketing, Stephanie and Karen work closely to build websites that offer clean design and natural messaging.
Let’s keep it simple.
First things first.
Don’t overlook the essentials on every page of your website.
Simple, intuitive navigation
Basic contact information on every page
Consistent branding elements
Now for the homepage…
Top section…
(This is what the user sees on the screen before scrolling.)
Hero image or video
Headline – The outcome your customer is seeking
Sub-headline – Briefly describe the problem you solve.
Call to Action – Tell the user how to take the next step.
Next section…
What you do – Your Unique Value Proposition
Social proof – Reviews, testimonials
Call to Action
Next section…
Who is this for?
Benefits – How do people feel after using your product/service?
Offer a freebie – An incentive that offers value in exchange for contact information
Call to Action
