Innovast Digital Marketing

MARKETING ESSENTIALS

for goal orientated entrepreneurs

homepage structure conversions
Marketing Tips
Karen at Innovast

How to Structure Your Homepage for Maximum Conversions

Turn Visitors Into Customers With a Smarter Website Layout Your homepage is your digital front door. It’s often the first place potential customers land—and your best shot at making a great first impression. But a good-looking homepage alone isn’t enough. If it isn’t structured with purpose, you could be losing out on valuable leads and

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website redesign vs. rebuild
Branding
Karen at Innovast

Does Your Website Need a Rebuild—or Just a Redesign? Here’s How to Tell

If your website feels outdated but still reflects your business goals, you may not need to start from scratch. Let’s compare a website redesign vs. a rebuild. A website redesign can give your existing site a modern look, faster performance, and a better user experience—without rebuilding the entire site. But how do you know if

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how to build a personal brand on linkedin
Entrepreneurship
Karen at Innovast

How to Build a Personal Brand on LinkedIn: A Smart Strategy for Business Owners

Your LinkedIn profile is more than just a résumé—it’s your digital handshake, your elevator pitch, and your personal billboard all rolled into one. Whether you’re a business owner, entrepreneur, or consultant, building a personal brand on LinkedIn is one of the most effective ways to stand out, build trust, and attract new opportunities. At Innovast

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website maintenance plans
Branding
Karen at Innovast

Perfection Can Wait: Your Website Is a Living, Evolving Asset

When building a website, striving for perfection is a noble goal—but it shouldn’t become a roadblock. A website maintenance plan allows for frequent updates and improvements without unpredictable costs. At Innovast Digital Marketing, we understand the desire to get everything just right before launching a new website. The perfect words. The perfect photos. The perfect

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answer public tool
Blogging
Karen at Innovast

How Answering the Right Questions Builds Trust—and Brings in Leads

Understanding Search Trends Is the Secret to Creating Content That Converts If your website isn’t bringing in consistent leads, chances are your content isn’t answering the right questions. Today’s online customers don’t just want to know what you sell—they want to know why they should trust you. And that trust begins long before they fill

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what is domain authority
Business Practices
Karen at Innovast

What Is Domain Authority—and Why It Matters for Your Website

If you’re trying to improve your visibility in search engines like Google, you’ve probably heard the term Domain Authority (DA) tossed around. But what exactly is Domain Authority, and how much should you care about it? What Is Domain Authority? Domain Authority is a score developed by Moz that predicts how well a website will

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fix problems with website conversions how to
Calls-to-Action
Karen at Innovast

Why Your Website Isn’t Converting (And How to Fix It Fast)

If you’re getting website traffic but no leads, no calls, and no sales, you’ve got a website conversion problem—and you’re not alone. Thousands of small business owners and solo entrepreneurs struggle with this same issue. The truth is: it’s not about how pretty your website looks—it’s about how well it guides your visitors to take

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10 reasons small business owners work with a marketing agency
Business Practices
Karen at Innovast

10 Reasons Small Business Owners Work with a Marketing Agency

Running a small business is no small feat. You’re juggling sales, operations, finances, customer service—and then there’s marketing. For many small business owners, marketing falls to the bottom of the list until it becomes urgent. But staying visible and competitive requires more than the occasional social post or flyer. That’s where a marketing agency can

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