Karen Etchells has worked with business owners, independent professionals, and nonprofit organizations to improve their presence on the web since 1996. Today she heads up Innovast Digital Marketing, working closely with a team of local web developers, writers, graphic artists, photographers, and videographers to follow each project through to a successful launch.

In November of 2019, Karen was interviewed on The Patricia Raskin Show on Voice of America. Listen to the interview here!

In February of 2018, Karen was a guest on The Retirement, Life and Investing Radio Show with Denis O’Brien. You can listen to the show here!


Karen’s Background

Starting out in Website Design, Karen attended Rhode Island School of Design and offered her services to nonprofits. It took off quickly, and she soon became an entrepreneur serving small businesses in the Rhode Island, Connecticut, and Massachusetts. Karen’s background also includes news experience as a Web Designer with The Providence Journal, where she handled creative web design projects for the publication as well as advertisers. In 2007, Karen was the Online Editor for The Norwich Bulletin newspaper.

One of Karen’s favorite large-scale projects was handling the social media campaign for the State of Rhode Island’s Tourism Division’s website, Visit Rhode Island, while she was employed with an agency based in Rhode Island.

Karen Etchells has proven to be a thought leader among Digital Marketing professionals, having served as an advisor on numerous high profile business and government projects. Working closely with business owners and marketing teams to create a vision and establish specific goals, Karen’s efforts are aimed at reinforcing the overall digital footprint of brands and keeping them top-of-mind.

Specialties: Website Design and Usability, Marketing Strategy, Social Media Management, Copy Writing for the Web, and Search Engine Optimization (SEO).

Karen Etchells is a Digital Marketing Strategist and Business Consultant.

“If you’ve ever felt hopelessly stuck in a rut, look to the story of Karen Etchells for proof that fulfillment often lies where it’s easy to overlook.” ~ Go Daddy’s Garage Blog

Areas of Expertise

  • Responsive Website Development
  • Digital Marketing Strategy
  • Personal Branding
  • Content Marketing
  • Video Production
  • Training Sessions
  • Social Media Marketing
  • Editorial Calendars
  • Writing Keyword Rich Content for SEO
  • Email Marketing
  • Lead Generation / Landing Pages
  • Reputation Management

GoDaddy Prom Member Badge

  • “I heartily recommend Karen of Innovast. A lot of people know something about internet marketing, but I’m impressed with Karen’s proclivity for updating her knowledge. During several consultations, I have found her to have good information, and the ability to impart it in a patient manner. Her background includes both independent and company work.”

    Bill Dougal
    Caricatures, Illustrations, Entertainment & Education DougalArt.com

    Bill Dougal
  • “Thanks for all your attention to detail… you are a breath of fresh air!!!!”

    Geoffrey R. LeRoy, CPIM CSCP CLTD MBA
    President, APICS Providence Chapter #17

    Geoffrey R. LeRoy
  • “Karen Etchells is a true Digital Marketing professional. She is knowledgeable about all of it’s various aspects, technical and otherwise; yet explains it in simple layman terms so non-professionals can understand. Karen’s excellent communication and project management skills allow for the proper prioritization, sequencing, and implementation of tasks matched to our needs. She quickly refreshed our website, assisted in new social media endeavors, and will continue to coach and guide us in our ongoing digital marketing continuous improvement project. It’s easy to recommend Karen and Innovast Digital Marketing to help you with your digital marketing project.”

    Thomas Dzialo
    Consultant at Sixth Floor Consulting Group, Inc., West Hartford, Connecticut

    Thomas Dzialo
  • “If you’re thinking about getting a website or having your current site redesigned, I can’t say enough good things about working with Karen at Innovast! She’s done an an amazing job!”

    John DePetro
    Radio Talk Show Host on WPRO 997.7FM / 630AM in Rhode Island

    John DePetro

Find out how we can help you with your digital marketing project.