Karen Etchells has worked with business owners, independent professionals, and nonprofit organizations to improve their presence on the web since 1996. Today she heads up Innovast Digital Marketing, working closely with a team of local web developers, writers, graphic artists, photographers, and videographers to follow each project through to a successful launch.

In February of 2018, Karen was a guest on The Retirement, Life and Investing Radio Show with Denis O’Brien. You can listen to the show here!

Karen’s Background

Starting out in Website Design, Karen attended Rhode Island School of Design and offered her services to nonprofits. It took off quickly, and she soon became an entrepreneur serving small businesses in the Rhode Island, Connecticut, and Massachusetts. Karen’s background also includes news experience as a Web Designer with The Providence Journal, where she handled creative web design projects for the publication as well as advertisers. In 2007, Karen was the Online Editor for The Norwich Bulletin newspaper.

Karen also spent time as the Marketing Director for the Gates Automotive Group in Connecticut in 2010 where she specifically focused on the needs of a multi-location Automotive Dealership.

Karen was an Internet Marketing Specialist with Brave River Solutions, located in Warwick, Rhode Island. Her responsibilities there included project management, search engine optimization services, taking on social media campaigns, blogging, management of their e-newsletter, The Source, and more. One of Karen’s favorite large-scale projects was handling the social media campaign for the State of Rhode Island’s Tourism Division’s website, Visit Rhode Island.

Currently, Karen Etchells serves as Webmaster for the Providence, Rhode Island Chapter of APICS, a professional association for supply chain and operations management and provider of education and certification programs. This involvement has given her opportunities to expand upon the unique challenges manufacturers and industry face when it comes to nurturing B2B opportunities, attracting new business online, and implementing best practices using social media for industry.

Additionally, Karen is a contributor to The Huffington Post. Read her article, The Power of Personal Connection in Digital Marketing.

With her experience, Karen Etchells has proven to be a thought leader among Digital Marketing professionals, having served as an adviser on numerous high profile business and government projects. Working closely with business owners and marketing teams to create a vision and establish specific goals, Karen’s efforts are aimed at expanding the overall digital footprint of brands and making them memorable.

Specialties: Website Design and Usability, Project Management, Internet Marketing, Social Media Management, Email Marketing, Copy Writing & Editing and Search Engine Optimization (SEO).


Karen Etchells is a Digital Marketing Strategist and Business Consultant.

“If you’ve ever felt hopelessly stuck in a rut, look to the story of Karen Etchells for proof that fulfillment often lies where it’s easy to overlook.” ~ Go Daddy’s Garage Blog

Areas of Expertise

  • Responsive Website Development
  • Online Marketing Strategies
  • Implementation of Best Practices to Improve Website Conversion Rates
  • Content Marketing Strategies
  • Training Sessions for Staff and Employees
  • Establishment of Editorial Calendars to set Direction and Goals
  • Blogging and Writing Original Keyword Rich Content for SEO
  • Setup and Management of Social Media Marketing Campaigns
  • Setup and Management of Email Marketing Campaigns
  • Provide Project Management for Websites in Development
  • Create Landing Pages and Supportive Sales Materials
  • Reputation Management

GoDaddy Prom Member Badge

  • “I heartily recommend Karen of Innovast. A lot of people know something about internet marketing, but I’m impressed with Karen’s proclivity for updating her knowledge. During several consultations, I have found her to have good information, and the ability to impart it in a patient manner. Her background includes both independent and company work.”

    Bill Dougal
    Caricatures, Illustrations, Entertainment & Education DougalArt.com

    Bill Dougal
  • “Thanks for all your attention to detail… you are a breath of fresh air!!!!”

    Geoffrey R. LeRoy, CPIM CSCP CLTD MBA
    President, APICS Providence Chapter #17

    Geoffrey R. LeRoy
  • “Karen Etchells is a true Digital Marketing professional. She is knowledgeable about all of it’s various aspects, technical and otherwise; yet explains it in simple layman terms so non-professionals can understand. Karen’s excellent communication and project management skills allow for the proper prioritization, sequencing, and implementation of tasks matched to our needs. She quickly refreshed our website, assisted in new social media endeavors, and will continue to coach and guide us in our ongoing digital marketing continuous improvement project. It’s easy to recommend Karen and Innovast Digital Marketing to help you with your digital marketing project.”

    Thomas Dzialo
    Consultant at Sixth Floor Consulting Group, Inc., West Hartford, Connecticut

    Thomas Dzialo
  • “If you’re thinking about getting a website or having your current site redesigned, I can’t say enough good things about working with Karen at Innovast! She’s done an an amazing job!”

    John DePetro
    Radio Talk Show Host on WPRO 997.7FM / 630AM in Rhode Island

    John DePetro

Find out how we can help you with your digital marketing project.