THE INNOVAST METHOD

What elements make for a winning website homepage?

Every aspect of the user experience has a goal. At Innovast Digital Marketing, Stephanie and Karen work closely to build websites that offer clean design and natural messaging.

Let’s keep it simple.

First things first.

Don’t overlook the essentials on every page of your website.

Simple, intuitive navigation

Basic contact information on every page

Consistent branding elements

Now for the homepage…

Top section…

(This is what the user sees on the screen before scrolling.)

Hero image or video

Headline – The outcome your customer is seeking

Sub-headline – Briefly describe the problem you solve.

Call to Action – Tell the user how to take the next step.

Next section…

What you do – Your Unique Value Proposition

Social proof – Reviews, testimonials

Call to Action

Next section…

Who is this for?

Benefits – How do people feel after using your product/service?

Offer a freebie – An incentive that offers value in exchange for contact information

Call to Action