Innovast Digital Marketing


What elements make for a winning website homepage? 🌟🚀

Every aspect of the user experience has a goal. At Innovast Digital Marketing, Stephanie and Karen work closely to build websites that offer clean design and natural messaging.

Let’s keep it simple.

First things first.

👉Don’t overlook the essentials on every page of your website.

✅ Simple, intuitive navigation

✅ Basic contact information on every page

✅ Consistent branding elements

👉 Now for the homepage…

➡️ Top section…

(This is what the user sees on the screen before scrolling.)

✅ Hero image or video

✅ Headline – The outcome your customer is seeking

✅ Sub-headline – Briefly describe the problem you solve.

✅ Call to Action – Tell the user how to take the next step.

➡️ Next section…

✅ What you do – Your Unique Value Proposition

✅ Social proof – Reviews, testimonials

✅ Call to Action

➡️ Next section…

✅ Who is this for?

✅ Benefits – How do people feel after using your product/service?

✅ Offer a freebie – An incentive that offers value in exchange for contact information

✅ Call to Action

Karen Etchells with Web Design Client

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