Innovast Digital Marketing


What elements make for a winning website homepage? ๐ŸŒŸ๐Ÿš€

Every aspect of the user experience has a goal. At Innovast Digital Marketing, Stephanie and Karen work closely to build websites that offer clean design and natural messaging.

Let’s keep it simple.

First things first.

๐Ÿ‘‰Don’t overlook the essentials on every page of your website.

โœ… Simple, intuitive navigation

โœ… Basic contact information on every page

โœ… Consistent branding elements

๐Ÿ‘‰ Now for the homepage…

โžก๏ธ Top section…

(This is what the user sees on the screen before scrolling.)

โœ… Hero image or video

โœ… Headline – The outcome your customer is seeking

โœ… Sub-headline – Briefly describe the problem you solve.

โœ… Call to Action – Tell the user how to take the next step.

โžก๏ธ Next section…

โœ… What you do – Your Unique Value Proposition

โœ… Social proof – Reviews, testimonials

โœ… Call to Action

โžก๏ธ Next section…

โœ… Who is this for?

โœ… Benefits – How do people feel after using your product/service?

โœ… Offer a freebie – An incentive that offers value in exchange for contact information

โœ… Call to Action

Karen Etchells with Web Design Client

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