Innovast Digital Marketing

Content marketing

Content marketing is a strategy used to attract, engage and retain an audience by creating content that answers questions people are already asking about in your niche.

Storytelling is a method of sharing content and making it memorable. Effective storytelling triggers memories of shared life experiences; it evokes emotion and connects us as humans to make your brand memorable.

The art of storytelling is more important now than ever before. And it’s not just copywriting. Content Marketing comes in many forms – from page copy to video, photos, illustration, and even audio – as in podcasting.

The popularity of storytelling as a marketing tool has come about because it’s a powerful tool that establishes a strong relationship between a business and a consumer. Sharing stories that are easy to relate to, that expose human weakness, and encourage strength inspires action.

We use Content Marketing most effectively in Social Media Marketing and Blog Writing Services.

As an added bonus, when we create content that answers questions people are already asking in search engines (that we learn through keyword research), there’s a tremendous benefit for Search Engine Optimization (SEO).  Done properly, Content Marketing with carefully selected keywords will make your website a natural destination where Google will refer users as a valuable resource.

Writing Sales Copy — Top-Rated Website Copywriters

When it comes to writing for the Web, perhaps you don’t know how to come up with the best words to sell your products or services. If you need a sales copywriter to help organize your concepts and ideas into a working website, we’re here for you!

Or – perhaps you have outdated website pages that should be brought up to date? You may need new sections researched and written. Your staff is busy enough with their regular day-to-day responsibilities. We work to facilitate communication, assist with the preparation of content — write and/or edit page copy, find suitable images, and prepare them to properly fit into page layout and download quickly. Additionally, we’ll ensure the page is populated with suitable keywords and optimized for SEO. Calls to action are included.

karen etchells marketing strategist
content is an emotional bridge

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”

-Andrew Davis, Author

Don't chase. Attract.

If you are leading a growing business, you need an online presence that instantly attracts the attention of your ideal audience. We are a team of creative professionals with the technical know-how to make it happen. 

Why waste time? Every moment that passes without addressing the problem of a stagnant website is money lost. Let’s talk.