Innovast Digital Marketing

MARKETING STRATEGY

When you've invested a lot of time, money and resources marketing on your own, and it doesn't seem to be working, it's time to get a fresh perspective.

We’ve likely seen it all! Having worked with high-performing entrepreneurs over three decades, we’ve fine-tuned our craft.  At Innovast Digital Marketing,  our team delivers customized marketing plans that outline step-by-step, easy to understand strategies to get your brand the attention it deserves. If you have capabilities in-house, we’ll work with your team by establishing goals, creating an editorial calendar, and conducting on-site training sessions.

If you have a small business with fewer resources, you can still put forth consistent branding online with an affordable monthly marketing plan. This option ensures that your budget is maintained, and yet you have access to top level marketing services.

Either way,  you’ll see results with an action-orientated plan going forward that reaches beyond your website. It will be designed to best engage your target audience, increasing brand awareness and visibility across the web on all fronts.

As Business Consultants, we meet with you face-to-face to learn about your business and your customers. We spend the time to get to know you, your business objectives, and your customer base. Together, we’ll define the following:

  • What are your marketing objectives for this project?
  • Who is your audience and what are their expectations?
  • What message are you trying to convey?
  • Who is your competition and what makes you different?

Marketing Strategy Consulting provides the focus and guidance your brand needs to generate more leads and successfully boost sales online and off.

We offer complete packages with a full range of solutions, including web development, content marketing, keyword research for search engine optimization, social media management, reputation management, strategic planning and more. With our deep understanding of the web and the diversity of our Internet Marketing expertise, strategic planning comes first with each project we take on,

In consideration of your budget and available resources, we work with you to determine where marketing efforts should be focused, how the plan will be implemented, and who will be responsible for each step of the plan going forward. We help you to determine the best balance of online marketing efforts that make the most sense to implement to meet your goals.

Karen Etchells with Web Design Client

A solid strategy lays the framework for a marketing plan going forward

This is a step-by-step approach. We’ll set up a monthly Editorial Calendar that outlines the plan going forward, serving as a visual reference. We then monitor the results.

Just like having regular medical check-ups are beneficial to your health, having an experienced marketer on your team is beneficial when it comes to knowing if what you’re doing to grow your business online is the best way to spend your advertising dollars. Gathering feedback and trying new approaches with advice from a professional who works with businesses facing similar challenges day in and day out can be invaluable. Periodic consultations will help to more effectively know you are heading in the right direction — even if you’re the captain of your own ship.

Don't chase. Attract.

If you are leading a growing business, you need an online presence that instantly attracts the attention of your ideal audience. We are a team of creative professionals with the technical know-how to make it happen. 

Why waste time? Every moment that passes without addressing the problem of a stagnant website is money lost. Let’s talk.