Innovast Digital Marketing

MARKETING ESSENTIALS

for goal orientated entrepreneurs

10 reasons small business owners work with a marketing agency
Business Practices
Karen at Innovast

10 Reasons Small Business Owners Work with a Marketing Agency

Running a small business is no small feat. You’re juggling sales, operations, finances, customer service—and then there’s marketing. For many small business owners, marketing falls to the bottom of the list until it becomes urgent. But staying visible and competitive requires more than the occasional social post or flyer. That’s where a marketing agency can

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silent lurker social media
Marketing Consulting
Karen at Innovast

Silent Lurkers: The Hidden ROI of Your Social Media Strategy

The Value of Silent Lurkers: Why You’re Being Watched on Social Media (and That’s a Good Thing!) When you think about social media success, what comes to mind? Probably likes, comments, shares, and a growing follower count, right? While those visible metrics feel rewarding, there’s a powerful — and often overlooked — audience quietly observing

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google reviews on website
Business Practices
Karen at Innovast

Boost Your Credibility Online: How to Showcase Google Reviews on Your Website

Get Google Reviews on Your Website: Learn Why It Matters & How to Get More Are you looking for ways to increase trust, boost visibility, and enhance the SEO performance of your business website? One simple yet powerful tactic is to showcase Google Reviews directly on your website. At Innovast Digital Marketing, we specialize in

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AI search optimization
AI News
Karen at Innovast

How AI-Powered Search Is Replacing Google as We Know It

Is Google Becoming Obsolete? Here’s What Business Owners Should Know About the Future of Search There’s been a lot of buzz lately about artificial intelligence disrupting how people find information online. Some are even asking… 👉 Will Google be obsolete in a couple of years? While Google remains the dominant search engine today, it’s impossible

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building a personal branding in business
Branding
Karen at Innovast

8 Things You Shouldn’t Do Online When Building a Personal Brand

When it comes to building a successful personal brand, your online presence is often the first—and sometimes only—impression you make. Whether you’re a business owner, freelancer, or aspiring influencer, what you put out into the digital world matters. But just as important as what to do is what NOT to do. Here are 8 things

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how people read web pages
Business Practices
Karen at Innovast

How People Read Web Pages & Why Your Homepage Structure Matters

When a visitor lands on your website, particularly your homepage, you have mere seconds to capture their attention. Studies on web user behavior reveal that people don’t read web pages the way they would a book. Instead, they scan—seeking out key information quickly before deciding whether to engage further or leave. Understanding how people read

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budget friendly seo tips
Business Practices
Karen at Innovast

3 Budget-Friendly SEO Moves to Boost Your Online Presence

When it comes to SEO, many businesses assume that improving their website’s visibility requires a hefty budget. But the truth is, even on a shoestring budget, you can make meaningful progress in search rankings with strategic, cost-effective moves. Whether you’re a small business owner or part of a startup team, here are three value-for-money SEO

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Google tools
Business Practices
Karen at Innovast

Master Google Tools: Analytics, Search Console, and Business Profile Explained

When it comes to managing and optimizing your online presence, Google offers a suite of powerful tools—each designed for specific purposes. Google Analytics, Google Search Console, and Google Business Profile serve different but complementary roles in helping businesses track performance, improve visibility, and engage with their audience. Here’s how they differ and how you can

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seo and sem difference
Marketing Consulting
Karen at Innovast

SEO vs. SEM: What’s the Difference?

How SEO and SEM Explained If you want your business to be found online, you’ve likely come across the terms SEO and SEM. While they may sound similar, they serve different purposes in digital marketing. Understanding the difference between them—and how they can work together—can help you create a winning strategy to grow your online

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social media bio that sells by answering the WIIFM
Business Practices
Karen at Innovast

How to Write a Social Media Bio That Sells

Your social media bio is a small piece of digital real estate with massive potential. It’s often the first thing potential customers see when they come across your profile—and it could be the difference between someone clicking “follow” or scrolling past. If used strategically, your bio can become a lead-generating powerhouse. But here’s the key:

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