Keeping your social media management in-house? If you have available staffing, this option makes sense, as who knows your products and services better than those who keep it going day-to-day and work behind the scenes.
Employees can be your strongest brand ambassadors. However, you’ll want to ensure that what they publish online is consistent with your brand’s marketing and company values. You should have Social Media Guidelines in place so employees are clear about boundaries for what is acceptable to post when it comes to humor and confidential subject matter.
Innovast Digital Marketing offers Training Sessions to Motivate and Excite your Staff!