Innovast Digital Marketing

Social Media for Search vs. Google

Are Social Media Platforms the New Search Engines?

It’s no secret that social media has changed the way we communicate. Not only are social media channels a way to keep us connected with friends, family, and colleagues, but it has become a handy resource for people to get their news and information. Volumes of users are turning to social platforms when they have a question and are looking for a quick answer. Think about how you use a search engine when looking for local businesses, shopping recommendations, or even learning something new. A lot of people will type in their desired keyword and Google gives them all possible options near where they live with just one click! Nowadays, users don’t need or want to leave their social platforms to find this information.

Discovering Local Businesses 

Community Facebook groups are becoming a database of local guides and recommendations. Have you ever seen a post on your town’s social media group like “What is the best breakfast restaurant?” Users are increasingly turning to social media for recommendations and reviews instead of traditional online search engines.

Providing a notable positive experience for your customers will inspire them to become your brand ambassadors. Customers are always looking for businesses that will go above and beyond to meet their needs, especially on social media. If you want to get the word out about your business, encourage employees and even regular customers to share their own personal experiences on social media. This will create some buzz for other people that might be interested in what you offer. Due to the fact that social media channels thrive on engagement as part of their algorithm, when community members seek personal recommendations, likes, comments, and shares, it can help spread the word and further your reach. Not to mention that since these recommendations come from friends and family, they are trusted.


Online Shopping

Social media platforms like Instagram and Pinterest are making it easier than ever for brands to sell their products, so consumers have a new way of shopping without leaving the platform. It’s the way of the future! Social commerce takes advantage of social media to make your life easier. If you have an e-commerce brand, setting up a shopping page on these platforms will allow potential customers discovery and easy access to products from anywhere in the world in just seconds. And they never leave what they’re doing – whether that’s scrolling through Facebook or chatting away at the end of your workday with friends.

With the rise of social media, shopping has become more accessible in an abundance of new ways. People can now shop from their favorite influencers on Instagram or search for products they like and have them instantly appear with honest reviews! It’s never been easier to find the perfect dress to make a bold statement when you attend that upcoming holiday party!

The ease at which we consume information nowadays means that there is no need to open another app while browsing through items you can instantly purchase; everything happens without even leaving the social media platform where you are already spending your time!


Learning a New Skill

The visual learner’s best friend, TikTok and Meta Reels are making it easy for users to seek out content that aligns with their interests. People love video platforms because they can watch cooking tutorials, workout routines tailored just for them, or DIY tips in case they need to fix something around the house. With the help of these platforms, people can learn about anything and everything. They are so user-friendly that even those who don’t know how to use technology flock there in order get their questions answered!

The best way to get in front of a new audience is by helping your potential customers learn something they didn’t know before. If you have a brand that sells fitness equipment or clothing, organic video content with workout tips and routines featuring your products can be an excellent way to get noticed by potential customers looking for ways to improve their own workouts. Also, keep in mind that just because people might not be engaging with your brand right away, doesn’t mean they’re ignoring you. The consideration stage is when they are thinking about if a new hobby or journey will take up all of their time, so it gives them an opportunity to get acquainted before diving headfirst into purchasing!

Are you ready for the future of social media? Users are exploring and engaging with brands in new ways. You can be successful if you set up an intentional strategy to ensure your brand’s success – all while taking advantage of the capabilities various social networks have to offer!