Karen at Innovast, Author at Innovast Digital Marketing

How To Optimize Your Google Business Profile Without a Physical Address

Business Practices, Google, Marketing Consulting, Marketing Tips, SEO / By Karen at Innovast / December 4, 2023

Coaches and consultants rely heavily on their online presence to reach and engage with their audience. Having a complete Google Business Profile plays a crucial role in enhancing visibility and attracting potential clients. However, for professionals in the coaching and consulting industry, services are delivered remotely and the business is primarily centered around personal expertise …

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Why Investing in SEO Is Essential for Your Business Growth

Blogging, Business Practices, Content Marketing, Entrepreneurship, Marketing Consulting, Marketing Tips, Sales Growth, SEO, Website Development / By Karen at Innovast / November 17, 2023

Online visibility is crucial for business success, and as a result, search engine optimization (SEO) stands as a fundamental cornerstone of any robust digital marketing strategy. Imagine SEO as the 401K for your business — an investment that continually grows in value, bolstering your online presence and yielding long-term returns. If you haven’t yet delved …

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Find Your Calling – How I Found Mine

Entrepreneurship, Marketing, Marketing Consulting / By Karen at Innovast / November 9, 2023

Growing up, I was often labeled as “the quiet one,” a thoughtful observer with a passion for writing. The dream of becoming a writer fueled my early aspirations, back in the days when the internet was yet to become an integral part of our lives. High school introduced me to the Communications Magnet Program, a …

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Local SEO 101: Attract More Local Customers

Business Practices, Content Marketing, SEO / By Karen at Innovast / November 7, 2023

Harness the Power of Local SEO for Your Business 🚀 This week, we’re diving into a topic that can make a world of difference for your business: Local SEO. It’s not just about being found online; it’s about being found by the right people in your local area. Let’s explore the benefits and some simple …

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Clarity in Web Content

Business Practices, Calls-to-Action, Content Marketing, Email Marketing, Marketing Tips, SEO, Web Design / By Karen at Innovast / November 2, 2023

Unlocking the Path to Connection and Impact The essence of clear and concise web content cannot be overstated when surfing the Internet. When crafting a compelling online presence, nothing holds more potency than clarity. Let’s dive into the significance of clarity in website content and how it can drive connection and engagement, and ultimately make …

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steps to take to build a solid online presence

Steps for a Strong Web Presence: Must-Do Actions

Business Practices, Content Marketing, Marketing, Marketing Tips, SEO, Web Design, Web Development, Website Development, Website Management, Website Usability / By Karen at Innovast / October 25, 2023

Getting your business offerings discovered on the web involves a combination of strategies and tactics. Here are some basic steps to check off your list of priorities when it comes to marketing a business online. Small steps taken now will pay off big time down the road. Focus on these foundational steps to build a …

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Email Marketing: Why It’s Worth Your Time and Effort

Business Practices, Content Marketing, Email Marketing, Marketing, Marketing Tips, Sales Growth / By Karen at Innovast / October 16, 2023

In the ever-evolving landscape of digital marketing, business owners often find themselves at a crossroads, wondering whether email marketing is truly worth the investment of time and effort. While it’s understandable to question the effectiveness of yet another marketing channel, the resounding answer is a resounding “YES!” Email marketing, when done right, can be a …

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How to Use Content Marketing for Professional Services

Blogging, Business Practices, Content Marketing, Marketing, Marketing Tips, Sales Growth, Social Media, Uncategorized / By Karen at Innovast / October 13, 2023

Become a Trusted Resource and Grow Your Business Are you a professional service provider looking to elevate your business and establish yourself as a trusted industry authority? In today’s digital age, content marketing is your secret weapon to achieve just that. This powerful strategy can help you become the go-to resource for your clients, fostering …

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how to stop spam form submissions on website

How to Stop Spammy Form Submissions on Your Website

Website Maintenance, Website Management, Website Usability / By Karen at Innovast / October 5, 2023

Are you frustrated with Spam Coming In from Your Website Form Submissions? Wondering how to stop it? Let’s explore how to keep our website pages laser-focused on our customers while preventing spam from interfering with our goals. 🛤️ Tip 1: Creating a customer-centric website is paramount. Page flows are the framework that helps us outline pages designed to …

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Goal Setting for Marketing Campaigns

Business Practices, Content Marketing, Marketing Consulting, Marketing Tips, Sales Growth, SEO, Social Media, Web Design / By Karen at Innovast / October 2, 2023

Do you ever feel uncertain about whether your marketing is effective? Let’s dive into one of the most common business mistakes: rushing into marketing efforts without a clear set of goals and a well-defined strategy. It’s like setting sail without knowing your destination. To steer clear of this pitfall and ensure your marketing efforts are …

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