Karen at Innovast

improve website speed

Improve Your Website’s Speed: Why It Matters and What You Can Do

Welcome to Innovast Digital Marketing: Your Partner in Website Success Have you ever visited a website that took forever to load? It can be frustrating, right? Let’s talk about the importance of website speed and how it can affect your online success. Why Speed Matters When your website loads slowly, people might get impatient and […]

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hire a blog writer Connecticut RI for SEO

Hire a Blog Writer to Elevate Your Website SEO

Hiring a Blog Writer for Your Rhode Island or Connecticut Business can significantly boost your website’s search engine optimization (SEO).  Of course, every business owner wants their business to stand out at the top of Google searches. While many businesses use blogs to share ideas, they’re also potent tools for enhancing your SEO strategy. Here’s

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Personal Branding in Business

Putting Yourself First: The Power of Personal Branding in Your Business

Ever thought about putting yourself front and center in your business? If your face isn’t front and center on your website, maybe it’s time to consider your personal brand as important as your business brand. Here’s WHY: Trust and Authenticity: Customers connect with people, not just logos. By building a strong personal brand, you can

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google displays social media posts

Google Business Now Displays Social Media Posts

Are you looking to supercharge your online presence and stand out in Google searches? Well, you’re in luck! Google has rolled out an incredible new feature that’s set to revolutionize the way businesses connect with customers: automatic display of social media posts on Google Business Profiles. 🎉 Yes, you heard that right! Now, when potential

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customer satisfaction online website

Elevate Customer Satisfaction Online

As someone who’s been in business for over 25 years, I understand the importance of keeping customers happy. At Innovast Digital Marketing, we’re all about sharing knowledge to help fellow entrepreneurs like yourself succeed. Let’s dive into how you can positively impact your customers online!” — Karen Etchells Discover the Power of Happy Customers Online: Your Competitive

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Local SEO Tips

How to Dominate Local SEO

10 Essential SEO Tips for Local Businesses Mastering local SEO is crucial for businesses seeking visibility within their communities. Here are 10 essential tips to significantly enhance your local SEO ranking and attract more customers: Claim and Optimize Google Business Listing: Your Google Business listing is the cornerstone of your local SEO strategy. Claim and

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annual website maintenance checklist

Your Annual Website Maintenance Checklist

Revitalize Your Online Presence in 2024! Welcome to a new year of possibilities! Just as we relish the satisfaction of decluttering our physical spaces, the start of the year offers the perfect opportunity to revamp your digital properties. Your online presence—comprising of your website and social media profiles—acts as the storefront of your business, deserving

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understanding instagram metrics

Instagram Metrics: 10 Key Metrics Every Brand Should Track in 2024

Harnessing the power of data and analytics is pivotal for brands striving to excel on Instagram. For those just stepping into the understanding of insights in marketing, navigating the landscape of Instagram analytics may initially appear daunting. However, once you grasp these essential metrics, they can significantly transform your brand’s growth going forward. Here are

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colors best for website conversions

Influence of Colors on Website Conversions

Did you know that changing up the colors featured on your website could be a game-changer for its performance? Colors wield an incredible influence on user behavior and, consequently, on your conversion rates. Let’s address a common color culprit: red. It’s attention-grabbing, bold, but surprisingly, it might not be the best choice for your call-to-action

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google business profile address seo

How To Optimize Your Google Business Profile Without a Physical Address

Coaches and consultants rely heavily on their online presence to reach and engage with their audience. Having a complete Google Business Profile plays a crucial role in enhancing visibility and attracting potential clients. However, for professionals in the coaching and consulting industry, services are delivered remotely and the business is primarily centered around personal expertise

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