Video is a powerful medium that creates a human connection between the viewer and the person who is featured delivering information. It creates a “trust bubble” between the person on the screen and the viewer because it feels like the subject is in your personal space. As a result, we let our guard down and …
Content creation has become an essential part of any marketing strategy. However, it is easy to fall into a pattern of creating content that focuses too much on the views of the business or individual creating it, rather than the audience that it is intended for. It is important to remember that the key to …
It’s no secret that social media has changed the way we communicate. Not only are social media channels a way to keep us connected with friends, family, and colleagues, but it has become a handy resource for people to get their news and information. Volumes of users are turning to social platforms when they have …
Are Social Media Platforms the New Search Engines? Read More »
If you’re not using Google My Business, you’re missing out on a lot of potential customers. The more information your business has on the web, the better chance it will have to be found by people searching for products and services you provide in their area. That\’s where Google My Business comes in. It delivers …
Why You Need to Pay Attention to Your Google Business Profile Read More »
4 Ways to Better Engage Followers and Expand Your Reach Have you been putting time and energy into creating social media posts only to get low engagement or even a decrease in followers? The approach you are taking to social media marketing may be completely skewed! To better understand your audience, think about what you …
Social Media Marketing: Are You Doing It All Wrong? Read More »
Calling all Business owners!! Have you heard of TikTok? Do you know how to use TikTok for business? TikTok is a worldwide social platform where people make short videos to educate and entertain others. This app is known for being one of the most popular Social Media channels in the world, with 2.6 billion downloads …
Options for posting video content on Instagram There are multiple options for posting videos on Instagram, so we are here to help you better understand the options and reinforce why you should be using video as part of your brand\’s Social Media Marketing strategy. Let’s start with why you should be using video on your …
Should you use hashtags on Facebook? As of May 2020, yes! By clicking on a hashtag or searching for a hashtag, you will find posts from other users and businesses that have also embedded that hashtag into their posts. Facebook’s algorithm first shows you results from your friends who have used the hashtag, followed by friends of friends, and then will finally show you all users based on recency of posting and how likely you would be to interact with the post.
Brands must be flexible to adapt and meet these changing needs in light of the COVID-19 Crisis. Now is the time to reach and engage your audience with information they are seeking, provide value, and stay top-of-mind.
Are you a Farmer or a Hunter? How do most sales leads come into your business? Do you cultivate and nurture relationships with a long-term lead generation process, or do you chase new business through prospecting with sales visits and cold calling? People are naturally spending time on social media channels, so using social media …
