Once you’ve built an audience and are delivering targeted content, you’ve got to be consistent, continuously crafting content that is on brand, on message, and provides solutions your audience is seeking. Without on-point messaging, your campaign will fail to deliver the results you expected.
If you have a business that is seasonal, take advantage of your off-season to build top-of-mind awareness among potential customers while your competitors are taking it easy. Top-of-mind awareness means that when the time does come for a customer to choose a provider, they are far more likely to choose the business that has been delivering value year-round, rather than the one who shows up only when it’s time to make a sale.
Are you someone who frequently shows up at area networking events in search of new business? You’re likely there with a purpose – to make new connections and hand out your business cards. Your hope is for further communication at some point. Why not take it a step further to nurture those business relationships? After meeting someone…
It’s essential for a small business to have a prominent presence on social media channels. Being active on social platforms will raise awareness of your product or service in an environment where your customers are already spending their time. With the right approach, active participation on social media will reinforce branding, create “buzz” for what…
Digital Marketing is ever-changing with the widespread use of smartphones and huge demand for video-on-the-go. Users are craving personalized and readily digestible content on topics important to them. Understanding current trends in media consumption on the web can give your business a competitive edge. Content Marketing — On your website, social media platforms, and email…
The Facebook algorithm change has those who manage business pages wondering… One thing that always holds true in the field of Internet Marketing is that the landscape is always changing. It’s not uncommon that the best ways to reach an audience online today can be totally different six months from now. Facebook made an announcement…
With every post published on social platforms, we watch for a response. How many people will “like” what we posted? Naturally, positive feedback provides instant gratification. As a business owner who uses Facebook, Instagram, and LinkedIn for Social Media Marketing, it’s important to understand the value of a “like.” An interesting thing to note is that…
Have you ever considered hiring a marketing consultant? Are you an entrepreneur with a small business who handles your own marketing online? You probably have a website and post every now and then on Facebook, right? Are there strategies you’ve read about or thought about trying to grow your business online, but just haven’t had the time to explore…
Social media offers powerful platforms for small businesses to have a voice. Using best practices, social media provides a venue for establishing trust and nurturing one-to-one relationships. The playing field is leveled. Small business can truly have an advantage by being more personal and transparent in a way big business cannot. Big businesses often struggle…
