5 Superpowers of Video Testimonials
Video testimonials enable your customers to share first-hand experiences with your services. To someone who is considering engaging with your business, third party, third-party reviews are genuine and believable.
Why You Need to Pay Attention to Your Google My Business Profile
If you’re not using Google My Business, you’re missing out on a lot of potential customers. The more information your business has on the web, the better chance it will have to be found by people searching for products and services you provide in their area. That’s where Google My Business comes in. It delivers…
Professional Website Design or DIY?
When it comes time to build a business website, you might find yourself trying to decide whether you should hire a professional or just do it yourself. Doing it yourself may be the cheaper option now, but how will it impact business in the future? We’ll compare the good, the bad, and the ugly around…
Starting a Successful Home-Based Business
If working from home was always your dream, now is the perfect time to make it a reality. It takes a lot of work to get established and start finding clients, but the freedom and flexibility of being your own boss make it all worth it in the end.
Tips for Entrepreneurs to Turn Failure Into Opportunity
There’s one universal truth that applies to everyone in business: You have to be willing to take risks to succeed. Of course, taking risks sometimes results in failure, and it may even mean your business doesn’t pan out like you had planned. When that happens and you close up shop, you will surely face some struggles, but you also have an opportunity before you.
Marketing Your Seasonal Business Online
If you have a business that is seasonal, take advantage of your off-season to build top-of-mind awareness among potential customers while your competitors are taking it easy. Top-of-mind awareness means that when the time does come for a customer to choose a provider, they are far more likely to choose the business that has been delivering value year-round, rather than the one who shows up only when it’s time to make a sale.
Google Will Not Call Your Business
If you receive an unexpected call out of nowhere warning that your Google listing is “scheduled for deletion” or “flagged for removal,” don’t be alarmed. Simply hang up.
Collective Knowledge, Collective Strength
As a mom and a business owner, my days are jam-packed. I’m always incredibly busy! Looking at the bigger picture, it’s important for me to evaluate how I am spending my time. Are there lessor responsibilities I might be able to pass on so that my time is spent on efforts that will result in maximum…
Karen Etchells Invited to Participate in GoDaddy’s Pro Summit
Did you know that GoDaddy provides a directory of freelance and agency web designers and developers you can connect with to work on your website? They do, and Innovast Digital Marketing has been selected to participate in the program. In the US, approximately 60% of website owners hire a professional to design and…