How to set up Google My Business

Why You Need to Pay Attention to Your Google My Business Profile

If you’re not using Google My Business, you’re missing out on a lot of potential customers. The more information your business has on the web, the better chance it will have to be found by people searching for products and services you provide in their area. That’s where Google My Business comes in. It delivers…

do it yourself DIY or use a professional web designer

Professional Website Design or DIY?

When it comes time to build a business website, you might find yourself trying to decide whether you should hire a professional or just do it yourself. Doing it yourself may be the cheaper option now, but how will it impact business in the future? We’ll compare the good, the bad, and the ugly around…

Marketing Your Seasonal Business Online

If you have a business that is seasonal, take advantage of your off-season to build top-of-mind awareness among potential customers while your competitors are taking it easy. Top-of-mind awareness means that when the time does come for a customer to choose a provider, they are far more likely to choose the business that has been delivering value year-round, rather than the one who shows up only when it’s time to make a sale.

GoDaddy go-carts on tour

Karen Etchells Invited to Participate in GoDaddy’s Pro Summit

Did you know that GoDaddy provides a directory of freelance and agency web designers and developers you can connect with to work on your website? They do, and Innovast Digital Marketing has been selected to participate in the program.     In the US, approximately 60% of website owners hire a professional to design and…