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maximize conversions on website

Maximize Conversions: Leverage Website Insights to Boost Your Leads

Business, Calls-to-Action, Entrepreneurship, Web Design, Website Development, Website Maintenance, Website Management, Website Usability, WordPress / By /

Every business owner wants one thing—to maximize conversions by turning website visitors into paying customers. But what many don’t realize is that the key to unlocking this potential lies in the data already available on your website. Understanding and leveraging your website analytics can reveal powerful insights that can help you boost conversions and generate […]

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marketing strategy working

What to Do if Your Marketing Strategy Isn’t Working

Blogging, Branding, Business, Business Practices, Content Marketing, Email Marketing, Entrepreneurship, Marketing, Marketing Consulting, Marketing Tips / By /

When to Invest More or Pivot: What to Do if Your Marketing Strategy Isn’t Working After 6 Months When you commit to a marketing strategy, especially one designed to run for 6 months or longer, it’s natural to expect results. After all, investing time, resources, and energy should lead to growth, right? But what happens

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what to check on your website

What to Check on Your Website to Keep it Fresh and Effective

Business, Business Practices, Content Marketing, Marketing, Marketing Tips, Sales Growth, Web Design, Web Development, Website Development, Website Maintenance, Website Management, Website Usability, WordPress / By /

How to Keep Your Website Fresh and Effective Your website is your online storefront—it’s where people come to learn about your business and decide if they want to work with you. Just like any store, your website needs regular updates to stay appealing, easy to use, and effective. Here’s a simple guide to the key

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hire a blog writer Connecticut RI for SEO

Hire a Blog Writer to Elevate Your Website SEO

Blogging, Business, Business Practices, Content Marketing, Entrepreneurship, Google, Marketing, Marketing Tips, SEO / By /

Hiring a Blog Writer for Your Rhode Island or Connecticut Business can significantly boost your website’s search engine optimization (SEO).  Of course, every business owner wants their business to stand out at the top of Google searches. While many businesses use blogs to share ideas, they’re also potent tools for enhancing your SEO strategy. Here’s

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Personal Branding in Business

Putting Yourself First: The Power of Personal Branding in Your Business

Branding, Business, Business Practices, Content Marketing, Entrepreneurship, Lifestyle & Hobby, Marketing, Marketing Tips, Personal Branding / By /

Ever thought about putting yourself front and center in your business? If your face isn’t front and center on your website, maybe it’s time to consider your personal brand as important as your business brand. Here’s WHY: Trust and Authenticity: Customers connect with people, not just logos. By building a strong personal brand, you can

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customer satisfaction online website

Elevate Customer Satisfaction Online

Business, Business Practices, Entrepreneurship, Marketing Consulting, Marketing Tips, Online Reviews, Reputation Management, Sales Growth, Social Media, Web Design, Website Usability / By /

As someone who’s been in business for over 25 years, I understand the importance of keeping customers happy. At Innovast Digital Marketing, we’re all about sharing knowledge to help fellow entrepreneurs like yourself succeed. Let’s dive into how you can positively impact your customers online!” — Karen Etchells Discover the Power of Happy Customers Online: Your Competitive

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Fulfilling career from a Teen Magazine cover

The Secret to Fulfillment – A Personal Story

Business, Content Marketing, Lifestyle & Hobby, Marketing, Marketing Consulting, Web Design / By /

What is the secret to career fulfillment? As far back as I can remember, I had a passion for words and their power to connect with people on a deeper level. I recall the excitement I felt at the age of 16 when one of my poems was published in Teen magazine. It was a

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karen etchells explains quick and cheap website services drawbacks

Quick, Easy, Cheap Website Services?

Business, Business Practices, Design & Photography, GoDaddy, Graphic Design, Hosting, Logos, Marketing, Marketing Consulting, Marketing Tips, SEO, Web Design, Website Development, Website Maintenance, Website Management, WordPress / By /

Think Again. I grew up in the era of quick fixes and instant gratification, but little did we know the impact it would have on our health. As our eating habits have now evolved to prioritize nourishment over convenience, your online presence also demands a similar shift from shortcuts to quality. Remember the days when

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educate customers for sales success

Educate Your Customer: The Sales Advantage

Business, Business Practices, Content Marketing, Marketing, Marketing Consulting, Marketing Tips, Sales Growth, Social Media, Video Marketing / By /

A recent interaction with a tree removal professional reinforced the importance of educating your customer during the sales process. I love our home in Griswold, Connecticut! One of my favorite things about where we live is that even though we are nestled in a neighborhood our backyard feels very private because it is surrounded by

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entrepreneurial journey

Unlocking Online Success: Sarah’s Entrepreneurial Journey

Business, Business Practices, Calls-to-Action, Content Marketing, Hosting, Lifestyle & Hobby, Marketing, Marketing Consulting, Marketing Tips, Online Reviews, SEO, Social Media, Uncategorized, Web Design, Website Management / By /

Once upon a time, in a bustling city, there lived a woman named Sarah who dreamt of starting her own online business. The idea of being her boss and pursuing her passion filled her with excitement. She envisioned a world where she could create and sell unique handmade crafts to people all over the globe.

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