A blog on your website can get free traffic to your website because it gives Google what it needs for search engine optimization (SEO). Here are a few reasons why:
Fresh content: Search engines love websites that consistently provide new and relevant content. By regularly updating your blog with fresh content, you’ll be able to show search engines that your website is active and relevant, which can improve your ranking in search results.
Keywords: When you write a blog post, you have the opportunity to include relevant keywords in the text. This helps search engines understand what your website is about and improve its ranking for those specific keywords.
Longer time on site: If your blog content is interesting and engaging, visitors are more likely to spend more time on your website, reading multiple articles. This signals to search engines that the website is providing value to users, which can improve its ranking.
Internal linking: By including links to other pages on your website within your blog posts, you can help search engines discover and crawl more of your site’s content. This also helps improve the user experience by providing additional resources for visitors.
Social shares: If your blog content is shareable and interesting, it has the potential to be shared on social media platforms. This can bring more traffic to your website and improve its visibility and credibility in the eyes of search engines.
Overall, having a blog on your website is a powerful tool for improving your website’s visibility and ranking in search engines. By consistently providing fresh and relevant content, including relevant keywords, and leveraging the power of internal and external linking and social shares, you’ll help your website stand out in search results and attract more qualified traffic.