Innovast Digital Marketing


How to Make Sure Your Website Designer Has What They Need

Most often, it’s your company website that creates the first impression a prospective customer has of your business. With your web design project in our trusted hands, it’s important to provide us with the materials we need to do our best work. Let’s look at the web development process and what you should give your website designer.  With all the pieces ready to assemble, we can build out a new website you will absolutely love!

Once you sign off for Innovast Digital Marketing to build your website, you’ll be working closely with an experienced Marketing Strategist. Karen Etchells will serve as your point of contact. She works closely with a web developer to establish the underlying framework that supports your webpage content. You are invited to give us feedback as the website is being developed. With communication, changes and tweaks are made. QA testing is a final step, and then we’ll get your okay to publish. The result is an online presence that truly represents your brand. Karen is available to answer any questions, guide you through the process, and manage your project from start to finish.

Of course, you may be wondering what materials we’ll need to get started. Everyone wants to keep the project moving along as smoothly as possible.  

website-designer CT top

Website pages need content to drive action.

First, we’ll email you a website questionnaire. Answer questions pertaining to your business objectives and branding. Provide our designer with examples of websites that you like and don’t like, and be specific about what elements you would like to have us replicate or improve upon. While we can certainly make recommendations, we want to establish a clear idea of your preferences and goals. It’s important for us to understand how you envision your website to function, look and feel.

Next, we’ll need any content you may want to include on the new website, such as text, images, and videos. This could include content from a past website, a brochure, a YouTube interview, headshots from a photographer – or even project photos from your iPhone. Perhaps you need help with our website copywriting services? We have resources to support you every step of the way! Be sure to provide us with any branding guidelines or logos so we can create a design that is consistent with your overall brand identity. Give us what you have, and we’ll let you know what else we might need.

Now, here is the best way to supply us with your materials:

  • Be sure any Word documents with page copy are titled to clearly indicate on which website page or section it should go.
  • Images – We will provide you with guidelines regarding photo orientation, image sizes, and file formats. Name image files in such a way that anyone outside of your business will easily understand what is pictured. You may also want to consider using keyword phrases in your naming process – which will be beneficial for website SEO (search engine optimization).
  • Create a simple bullet list with any special instructions. We will use it as a checklist to ensure that any content you send over is handled according to your wishes.
  • Use Google Drive (We Transfer or Dropbox are also fine.) to organize and share files with us.

Google Drive is a free online storage service that allows users to store and access files anywhere. The synced document, photo, or video can be opened on any device with an internet connection – including mobile devices, tablets, and desktop computers. These files and folders can be easily shared with others.

In your browser, type in:

(Additional information about how to use Google Drive can be found here.)

By following these tips, you’ll be able to collaborate with your web designer and create a website that exceeds your expectations!