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Why Video Marketing is a Must for Your Business

Video marketing is more and more popular in 2023, as businesses reap the benefits of using videos as part of their online marketing strategy. Videos help you connect with your audience in a powerful way, so you build trust and credibility with potential customers. Find out why video marketing should be a key part of your marketing plan.

90% of consumers claim that a video helps them make a purchasing decision.


Video marketing is rapidly becoming a go-to strategy for businesses around the world. According to recent data, 86% of businesses are now using video for marketing purposes, and it’s easy to see why. Not only is video a highly effective way to showcase a product or service, but it’s also an excellent way to engage with audiences and build brand awareness.

But the benefits of video marketing don’t just stop there. 90% of consumers claim that a video helps them make a purchasing decision, therefore it is an incredibly powerful tool for driving sales. Whether it’s a promotional video highlighting the features and benefits of a product, or a customer testimonial sharing their positive experience, video can be an effective way to convince potential customers to make a purchase.

So, what makes video such an effective marketing tool? For starters, it’s a highly visual and interactive medium that allows businesses to easily showcase their products and services in a way that text and images simply can’t match. Additionally, video is highly shareable and can easily be distributed across social media platforms, helping to further increase brand visibility.

But it’s not just about creating any old video. To be truly effective, businesses need to create high-quality, engaging content that resonates with their target audience. This means considering factors such as length, tone, and style, as well as ensuring that the video is optimized for mobile viewing.

As more and more businesses turn to video marketing, it’s important to stand out in a crowded space. By creating top-notch video content, businesses can effectively grab the attention of their target audience and convince them to make a purchase. So, if you’re not already using video for marketing purposes, book a free discovery call with Karen at Innovast Digital Marketing because now is the time to start.