do it yourself DIY or use a professional web designer

Professional Website Design or DIY?

When it comes time to build a business website, you might find yourself trying to decide whether you should hire a professional or just do it yourself. Doing it yourself may be the cheaper option now, but how will it impact business in the future? We’ll compare the good, the bad, and the ugly around…

GoDaddy go-carts on tour

Karen Etchells Invited to Participate in GoDaddy’s Pro Summit

Did you know that GoDaddy provides a directory of freelance and agency web designers and developers you can connect with to work on your website? They do, and Innovast Digital Marketing has been selected to participate in the program.     In the US, approximately 60% of website owners hire a professional to design and…

landing page how-to

Where is your website traffic going?

Blogging. Article writing. Social media. Pay-per-click advertising. If you are investing in the above efforts, consider what you are looking to get out of it. What action do you want users to make? If you are looking to sell a product or service, are you clearly asking for the sale? Is your website set up…