When it comes time to build a business website, you might find yourself trying to decide whether you should hire a professional or just do it yourself. Doing it yourself may be the cheaper option now, but how will it impact business in the future? We’ll compare the good, the bad, and the ugly around…
Brands must be flexible to adapt and meet these changing needs in light of the COVID-19 Crisis. Now is the time to reach and engage your audience with information they are seeking, provide value, and stay top-of-mind.
Did you know that GoDaddy provides a directory of freelance and agency web designers and developers you can connect with to work on your website? They do, and Innovast Digital Marketing has been selected to participate in the program. In the US, approximately 60% of website owners hire a professional to design and…
Blogging. Article writing. Social media. Pay-per-click advertising. If you are investing in the above efforts, consider what you are looking to get out of it. What action do you want users to make? If you are looking to sell a product or service, are you clearly asking for the sale? Is your website set up…
You Don’t Know What You Don’t Know! If your goal is to generate more business online and you’re wondering what can be done to make it happen, you likely realize that now is the time to take immediate action. If you have a website and perhaps you’re doing some email marketing and occasionally posting on…
Is your website user-friendly? Don’t send visitors on an Easter egg hunt, making them search every nook and cranny to find what they’re looking for.
To learn more about website usability and delivering what users expect, see our page on Web Design & Usability.
What does it take to truly stand out and get noticed amid all the distractions and calls for attention on the Internet? While every business person knows they should have a website and maintain an active presence on social media, do you know what it takes to step it up a notch and rise above…