Building a website is a critical step for a business that depends on a strong online presence. Whether you’re starting from scratch or redesigning an existing website, the process can feel overwhelming. That’s why, at Innovast Digital Marketing, we begin every project with a discovery call, ensuring that we understand your goals, needs, and expectations before diving into web development.
If you’re curious about what happens during that initial call, this article will walk you through the questions we ask and explain why your responses are essential to your website’s success.
1. Understanding Your Business and Goals
Your website is an extension of your brand, so it needs to reflect who you are and what you offer. That’s why one of the first things we do is ask about your business. We want to know:
- What does your company do, and what products or services do you offer?
- What are your business goals, both short-term and long-term?
- Who is your target audience, and what problems are you solving for them?
Knowing these details helps us design a website that aligns with your vision and attracts the right traffic.
2. Defining Website Objectives
Next, we focus on what you want the website to accomplish. Every business has different needs, and understanding your specific objectives helps us build a website tailored to meet them. Common questions we ask include:
- What is the primary purpose of your website? Is it to generate leads, sell products, provide information, or something else?
- What features are essential for your business (e.g., e-commerce capabilities, booking systems, contact forms, etc.)?
By understanding the specific functionalities you need, we can ensure the website is both visually appealing and valuable for your users.
3. Exploring Design Preferences
Your website should function smoothly and represent your brand on point in terms of design and tone. This is why we ask:
- Do you have an existing brand identity, including logos, colors, or fonts that need to be incorporated?
- Are there any specific websites you admire? What design elements from those sites do you find appealing?
We use this information to create a website that feels true to your brand and is visually compelling to your audience.
4. Assessing Your Current Online Presence
If you already have a website, we’ll closely examine it to understand what’s working and what isn’t. This is where we ask questions like:
- What do you like about your current website? What don’t you like?
- How are people finding your site today? Is SEO or social media a part of your current strategy?
This step ensures we don’t reinvent the wheel unnecessarily and instead focus on enhancing what can be repurposed.
5. Content and SEO Strategy
A website without content is just an empty shell. During the discovery call, we’ll also discuss your content needs and how SEO (Search Engine Optimization) fits into the picture. Some questions we’ll discuss include:
- Do you have existing content that can be used, or will you need help creating new text, images, or videos?
- What keywords or phrases are important to your business? How do you want people to find you online?
High-quality content and a strong SEO strategy can significantly boost your website’s performance and help you reach your audience.
6. Technical Requirements and Maintenance
Every business has unique technical needs, and we want to ensure we’re building a website that’s as functional as it is beautiful. During the discovery call, we’ll ask:
- Do you need specific technical features (e.g., integrations with CRMs, payment processors, or other software)?
- How do you plan to maintain the website? Will you need ongoing support, or will your team handle updates internally?
Knowing these details helps us create a website that not only meets your current needs but is also scalable for future growth.
7. Establishing a Timeline and Budget
Building a website is an investment of both time and money, so we’ll also want to discuss:
- What is your desired timeline for launching the website?
- What is your budget for this project?
Understanding your time frame and budget allows us to provide realistic expectations and ensure we can deliver a high-quality website within your financial constraints.
8. User Experience and Mobile Compatibility
Lastly, we’ll talk about the people using your site — your customers. User experience is crucial to keeping visitors engaged and driving conversions. We’ll ask:
- What actions do you want visitors to take on your website (e.g., contact you, book a service, purchase a product)?
- How do users expect to access your site (mobile, desktop, tablet)?
With mobile usage on the rise, it is a priority to ensure your website is fully responsive and user-friendly across all devices.
Why the Discovery Call is Key to Success
At Innovast Digital Marketing, the discovery call is a vital step in building a website that not only looks great but also functions effectively to support your business goals. By taking the time to understand your needs, preferences, and vision from the outset, we can create a custom solution that drives results and delivers long-term value for your business.
Whether you’re a startup looking to establish an online presence or an established business needing a website overhaul, our discovery process ensures we start the project with clarity and shared goals.
Ready to Get Started?
If you’re ready to take the next step in building or redesigning your website, contact Innovast Digital Marketing today to schedule your discovery call. Together, we’ll create a digital experience that engages your audience and helps your business thrive.