“I’m sorry to inform you…” Ever wonder what makes a video go viral? I want to share something truly remarkable with you – a viral video created by my friend and small business owner, Josh, from Northeast Rustproofing in Plainfield, Connecticut. Josh reached out to me a few days ago, puzzled about why this particular […]
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A recent interaction with a tree removal professional reinforced the importance of educating your customer during the sales process. I love our home in Griswold, Connecticut! One of my favorite things about where we live is that even though we are nestled in a neighborhood our backyard feels very private because it is surrounded by
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Connecting Through Authentic Content A realization in digital marketing today is that the power of storytelling is at the core of most successful strategies. Stories can captivate, inspire, and forge meaningful connections with your audience. As a business, it is crucial to be intentional about uncovering the stories embedded in every aspect of your brand.
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You’ve booked corporate video production services. You have secured a date on our calendar for a professional video shoot to happen on location, at your place of business. What happens next? People get nervous about the next steps, but it’s important not to overthink things too much. You do not need to memorize lines, only have
Lights, Sound, Camera! How to Prepare for a Professional Video Shoot Read More »
Video is a powerful medium that creates a human connection between the viewer and the person who is featured delivering information. It creates a “trust bubble” between the person on the screen and the viewer because it feels like the subject is in your personal space. As a result, we let our guard down and
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Video marketing is more and more popular in 2023, as businesses reap the benefits of using videos as part of their online marketing strategy. Videos help you connect with your audience in a powerful way, so you build trust and credibility with potential customers. Find out why video marketing should be a key part of
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