Innovast Digital Marketing

viral video for automotive marketing

Decoding the Success of Josh’s Viral Video

"I'm sorry to inform you..."

Ever wonder what makes a video go viral? I want to share something truly remarkable with you – a viral video created by my friend and small business owner, Josh, from Northeast Rustproofing in Plainfield, Connecticut. Josh reached out to me a few days ago, puzzled about why this particular video had taken off and garnered so much attention compared to his previous videos. So, let’s dive right in and break it down together.

viral video decontructed

Watch the Viral Video Here.

First and foremost, it’s essential to recognize that short-form, vertical videos on social media platforms like Facebook, Instagram, TikTok, and YouTube Shorts have become a game-changer. These videos are incredibly easy to create and share, and they cater perfectly to the on-the-go lifestyle of today’s audience. What’s more, social media algorithms actively promote content that resonates with users, often reaching people who haven’t even followed your page yet. This inherent discoverability and potential for virality make these platforms an ideal space for marketing efforts.

Now, let’s explore the key factors that contributed to the wild success of Josh’s video:

  1. Attention-Grabbing Title: Josh’s choice of title, “Another vehicle gets the call of I’m sorry to inform you…” immediately sets up an expectation of disappointment. Content that elicits emotions takes the audience on a journey with the storyteller. In this case, it sparks curiosity and draws viewers in.
  2. Specific Vehicle Information: Josh mentions the make and model of a particular vehicle in his video. This is a brilliant move because many people frequently search online for issues related to their own vehicles, using specific details as keywords. By including this information, Josh made his video more discoverable to those seeking solutions related to that specific make and model.
  3. Educational Content: The video doesn’t merely showcase the problem; it educates the audience. Josh effectively combines “show and tell” by demonstrating his expertise and providing in-depth details about the issue while exploring it on camera. This approach not only engages viewers but also positions Josh as a knowledgeable authority in his field. It’s a win-win.

I want to remind you that if you ever feel overwhelmed when it comes to understanding and creating content on social media channels, don’t hesitate to reach out to me! I’m here to support you and provide guidance to help you navigate the ever-evolving landscape of digital marketing. Your success is our success, and I’m excited to assist you on your journey to achieving your marketing goals.

Karen Etchells, Digital Marketing Strategist for viral video