Innovast Digital Marketing

Video trust bubble

Boost Trustworthiness with Video Marketing

Video is a powerful medium that creates a human connection between the viewer and the person who is featured delivering information. It creates a “trust bubble” between the person on the screen and the viewer because it feels like the subject is in your personal space. As a result, we let our guard down and credibility is established. 

There are several reasons why video has the power to create a “trust bubble” between the two parties:

Firstly, video allows the viewer to see and hear the individual they are watching, which helps to establish a personal connection. This connection is important because it allows the viewer to get a sense of the  personality and character of that person, which can help to build trust. When we see someone speaking to us directly, we are more likely to feel a sense of connection and empathy towards them.

Secondly, video can be used to provide evidence or proof of claims being made. For example, a product demonstration video can show how the product works in real-life situations, providing tangible evidence that the product does what it claims to do. This can help to build trust by demonstrating that the creator is not making false claims.

Thirdly, video can be used to provide a sense of transparency and authenticity. When the creator is open and honest about their intentions, goals, and motives, viewers are more likely to trust them. Video can be used to show behind-the-scenes footage or interviews with team members, which can help to humanize the creator and make them more relatable.

Finally, video can be used to engage with viewers and foster a sense of community. When viewers feel like they are part of a community or movement, they are more likely to trust the creator and the content they produce. Video can be used to create a sense of shared experience and encourage viewers to participate in discussions and activities related to the content.

Overall, video can be a powerful tool for creating a “trust bubble” between the person on the screen and the viewer. By using video to establish a personal connection, provide evidence and transparency, and foster community engagement, creators can build trust and establish long-term relationships with their audience.

Get in touch with Innovast Digital Marketing today to produce a video that will make your brand stand out and build trust with your customers