hashtag-facebook-innovast

Hashtags on Facebook?

Should you use hashtags on Facebook? As of May 2020, yes! By clicking on a hashtag or searching for a hashtag, you will find posts from other users and businesses that have also embedded that hashtag into their posts. Facebook’s algorithm first shows you results from your friends who have used the hashtag, followed by friends of friends, and then will finally show you all users based on recency of posting and how likely you would be to interact with the post.

farmer sales mentality online

How to Increase Sales with Social Media

Are you a Farmer or a Hunter? How do most sales leads come into your business? Do you cultivate and nurture relationships with a long-term lead generation process, or do you chase new business through prospecting with sales visits and cold calling? People are naturally spending time on social media channels, so using social media…

Marketing Your Seasonal Business Online

If you have a business that is seasonal, take advantage of your off-season to build top-of-mind awareness among potential customers while your competitors are taking it easy. Top-of-mind awareness means that when the time does come for a customer to choose a provider, they are far more likely to choose the business that has been delivering value year-round, rather than the one who shows up only when it’s time to make a sale.

social media management

How to Work with a Social Media Management Company

It’s essential for a small business to have a prominent presence on social media channels. Being active on social platforms will raise awareness of your product or service in an environment where your customers are already spending their time. With the right approach, active participation on social media will reinforce branding, create “buzz” for what…

facebook change

Is the Facebook Algorithm Change Quieting Businesses?

The Facebook algorithm change has those who manage business pages wondering… One thing that always holds true in the field of Internet Marketing is that the landscape is always changing. It’s not uncommon that the best ways to reach an audience online today can be totally different six months from now. Facebook made an announcement…

How Important Are Likes?

With every post published on social platforms, we watch for a response. How many people will “like” what we posted? Naturally, positive feedback provides instant gratification. As a business owner who uses Facebook, Instagram, and LinkedIn for Social Media Marketing, it’s important to understand the value of a “like.” An interesting thing to note is that…

digital marketing consulting

Grow Your Business on the Web with Marketing Consulting Services

Have you ever considered hiring a marketing consultant? Are you an entrepreneur with a small business who handles your own marketing online? You probably have a website and post every now and then on Facebook, right? Are there strategies you’ve read about or thought about trying to grow your business online, but just haven’t had the time to explore…