negative google review removed

How to Remove a Negative Google Review

Have you ever received a negative Google review that you know isn’t authentic? Getting rid of phony negative or fake reviews lends to your credibility as a business and helps protect you against negative publicity, loss of clientele, loss of income, and other negative implications. There are four main ways to combat fake Google reviews.…

hashtag-facebook-innovast

Hashtags on Facebook?

Should you use hashtags on Facebook? As of May 2020, yes! By clicking on a hashtag or searching for a hashtag, you will find posts from other users and businesses that have also embedded that hashtag into their posts. Facebook’s algorithm first shows you results from your friends who have used the hashtag, followed by friends of friends, and then will finally show you all users based on recency of posting and how likely you would be to interact with the post.

farmer sales mentality online

How to Increase Sales with Social Media

Are you a Farmer or a Hunter? How do most sales leads come into your business? Do you cultivate and nurture relationships with a long-term lead generation process, or do you chase new business through prospecting with sales visits and cold calling? People are naturally spending time on social media channels, so using social media…

social media management

How to Work with a Social Media Management Company

It’s essential for a small business to have a prominent presence on social media channels. Being active on social platforms will raise awareness of your product or service in an environment where your customers are already spending their time. With the right approach, active participation on social media will reinforce branding, create “buzz” for what…