Business Practices

annual website maintenance checklist

Your Annual Website Maintenance Checklist

Revitalize Your Online Presence in 2024! Welcome to a new year of possibilities! Just as we relish the satisfaction of decluttering our physical spaces, the start of the year offers the perfect opportunity to revamp your digital properties. Your online presence—comprising of your website and social media profiles—acts as the storefront of your business, deserving […]

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understanding instagram metrics

Instagram Metrics: 10 Key Metrics Every Brand Should Track in 2024

Harnessing the power of data and analytics is pivotal for brands striving to excel on Instagram. For those just stepping into the understanding of insights in marketing, navigating the landscape of Instagram analytics may initially appear daunting. However, once you grasp these essential metrics, they can significantly transform your brand’s growth going forward. Here are

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google business profile address seo

How To Optimize Your Google Business Profile Without a Physical Address

Coaches and consultants rely heavily on their online presence to reach and engage with their audience. Having a complete Google Business Profile plays a crucial role in enhancing visibility and attracting potential clients. However, for professionals in the coaching and consulting industry, services are delivered remotely and the business is primarily centered around personal expertise

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SEO investment is worth it

Why Investing in SEO Is Essential for Your Business Growth

Online visibility is crucial for business success, and as a result, search engine optimization (SEO) stands as a fundamental cornerstone of any robust digital marketing strategy. Imagine SEO as the 401K for your business — an investment that continually grows in value, bolstering your online presence and yielding long-term returns. If you haven’t yet delved

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clarity in website content

Clarity in Web Content

Unlocking the Path to Connection and Impact The essence of clear and concise web content cannot be overstated when surfing the Internet. When crafting a compelling online presence, nothing holds more potency than clarity. Let’s dive into the significance of clarity in website content and how it can drive connection and engagement, and ultimately make

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steps to take to build a solid online presence

Steps for a Strong Web Presence: Must-Do Actions

Getting your business offerings discovered on the web involves a combination of strategies and tactics. Here are some basic steps to check off your list of priorities when it comes to marketing a business online. Small steps taken now will pay off big time down the road. Focus on these foundational steps to build a

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email marketing power

Email Marketing: Why It’s Worth Your Time and Effort

In the ever-evolving landscape of digital marketing, business owners often find themselves at a crossroads, wondering whether email marketing is truly worth the investment of time and effort. While it’s understandable to question the effectiveness of yet another marketing channel, the resounding answer is a resounding “YES!” Email marketing, when done right, can be a

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content marketing professional

How to Use Content Marketing for Professional Services

Become a Trusted Resource and Grow Your Business Are you a professional service provider looking to elevate your business and establish yourself as a trusted industry authority? In today’s digital age, content marketing is your secret weapon to achieve just that. This powerful strategy can help you become the go-to resource for your clients, fostering

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goal setting in marketing

Goal Setting for Marketing Campaigns

Do you ever feel uncertain about whether your marketing is effective? Let’s dive into one of the most common business mistakes: rushing into marketing efforts without a clear set of goals and a well-defined strategy. It’s like setting sail without knowing your destination. To steer clear of this pitfall and ensure your marketing efforts are

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