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best times to post on social media

The Best Times to Post on Social Media: A Guide for Maximizing Engagement

The internet never sleeps, making it seem like there’s no ideal time to post on social media. However, there are peak engagement times that can help you optimize your social media strategy. By understanding these optimal posting windows, you can better plan and prioritize your social media efforts, ensuring your content reaches the widest and most engaged audience possible.

Why Timing Matters

With over 5 billion social media users worldwide, social media offers countless opportunities for businesses of all sizes and industries. What started as a tool for brand awareness has evolved into a multifaceted platform impacting customer experience, sales, product development, content, and marketing. Posting at the right times can significantly enhance your visibility, engagement, and overall success on these platforms.

Peak Engagement Times by Platform



Facebook remains the most used platform for marketers. Post during mid-morning on weekdays to maximize engagement, specifically from 9 a.m. to 2 p.m. This timeframe captures users during their morning routines and lunch breaks, when they’re most likely to be active on the platform.


Instagram is the second most popular platform for marketers, with peak engagement times on weekdays between 10 a.m. and 2 p.m. Additionally, Tuesdays and Wednesdays see extended peak times up to 4 p.m. Posting during these hours can help you capture a larger active audience and be ready to interact with visual content.


LinkedIn, a professional-focused platform, sees high engagement during midday on weekdays. The best times to post are Tuesdays and Wednesdays between 10 a.m. and noon. This period aligns with professionals taking breaks and catching up on industry news during their workday.


TikTok, the youngest platform, has its own unique engagement patterns. Peak times are on weekdays, particularly Tuesdays and Fridays from 4 to 6 p.m., and mid-mornings from 9 to 11 a.m. on Wednesdays and Thursdays. These times capture the younger audience during after-school hours and mid-morning breaks.

Demystifying the Myth

While it might seem that posting at any hour could be beneficial due to the constant activity on the internet, focusing on these peak times ensures that your content is seen by the maximum number of active users. By aligning your social media posting schedule with these optimal times, your social team can plan more effectively, prioritize their efforts, and ultimately create a more successful social media marketing strategy.

Understanding and leveraging the best times to post on social media can significantly enhance your engagement and overall success. At Innovast Digital Marketing, we help you navigate the complexities of social media marketing to ensure your brand reaches its full potential. Posting during peak engagement times on platforms like Facebook, Instagram, LinkedIn, and TikTok can maximize your reach and connect with your audience more effectively.

Ready to elevate your social media strategy? Contact Innovast Digital Marketing today and let us help you achieve your social media marketing goals.