Connecting Through Authentic Content A realization in digital marketing today is that the power of storytelling is at the core of most successful strategies. Stories can captivate, inspire, and forge meaningful connections with your audience. As a business, it is crucial to be intentional about uncovering the stories embedded in every aspect of your brand. […]
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You’ve booked corporate video production services. You have secured a date on our calendar for a professional video shoot to happen on location, at your place of business. What happens next? People get nervous about the next steps, but it’s important not to overthink things too much. You do not need to memorize lines, only have
Lights, Sound, Camera! How to Prepare for a Professional Video Shoot Read More »
Video is a powerful medium that creates a human connection between the viewer and the person who is featured delivering information. It creates a “trust bubble” between the person on the screen and the viewer because it feels like the subject is in your personal space. As a result, we let our guard down and
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There are several benefits of using Google Drive to supply images and page text to your website designer: Easy sharing: With Google Drive, you can easily share files and folders with others, including your website designer. This means that you can provide the Innovast creative team with all the images and text we’ll need in
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Here are a few simple digital marketing tips that can be helpful for a coach or consultant to get more leads online: Build a strong online presence: As a consultant, it’s important to have a professional website that showcases your skills and experience. In addition to your website, you should also be active on social
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Most often, it’s your company website that creates the first impression a prospective customer has of your business. With your web design project in our trusted hands, it’s important to provide us with the materials we need to do our best work. Let’s look at the web development process and what you should give your
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In today’s social climate, it’s more important than ever to promote a message of acceptance and inclusion. Consumers are looking to do business with companies that reflect their values. Show your commitment to inclusivity with inclusive marketing. Advertise your support for diversity. You’ll not only attract new clientele, but you’ll also build credibility and trust
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It’s no secret that social media has changed the way we communicate. Not only are social media channels a way to keep us connected with friends, family, and colleagues, but it has become a handy resource for people to get their news and information. Volumes of users are turning to social platforms when they have
Are Social Media Platforms the New Search Engines? Read More »
If you’re not using Google My Business, you’re missing out on a lot of potential customers. The more information your business has on the web, the better chance it will have to be found by people searching for products and services you provide in their area. That\’s where Google My Business comes in. It delivers
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4 Ways to Better Engage Followers and Expand Your Reach Have you been putting time and energy into creating social media posts only to get low engagement or even a decrease in followers? The approach you are taking to social media marketing may be completely skewed! To better understand your audience, think about what you
Social Media Marketing: Are You Doing It All Wrong? Read More »
