Innovast Digital Marketing

MARKETING ESSENTIALS

for goal orientated entrepreneurs

integrated-channel-strategies-innovast
Blogging
Karen at Innovast

Why Integrated Channel Strategies Win in 2025

Many businesses still treat SEO, content, email, social ads, and video as if they exist in separate worlds. They’ll hire one vendor for search engine optimization, another for social ads, and maybe a freelancer for video. The problem? Those silos create wasted effort, inconsistent messaging, and missed opportunities. Today’s most successful companies are shifting to

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social media audit 10 steps
Marketing Strategy
Karen at Innovast

A 10-Step Social Media Audit Plan to Refresh Your Content Strategy

Is your social media strategy starting to feel stale? You’re not alone. Even the most consistent posting schedules can lose their impact over time. The good news? A regular social media audit can help you analyze performance, uncover problems, and re-energize your content. Here’s a simple 10-step plan to put your social media under a

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frustrated with website
Business Practices
Karen at Innovast

Frustrated With Your Website? Here’s Why You Deserve Better

Are you frustrated with a website that does nothing but cost money?You’re not alone. Many business owners feel stuck with websites that don’t generate leads, don’t show up on Google, and are nearly impossible to update without tech headaches. Add in the endless “DIY” tutorials, expensive packages from big-name companies, and confusing marketing jargon, and

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why clients leave marketing agencies
Business Practices
Karen at Innovast

5 Reasons Clients Leave Marketing Agencies (and Why Innovast Is Different)

Every business needs digital marketing, but sometimes they wonder if they’re working with the right partner. Truth is, many clients leave their marketing agency for the same few reasons. At Innovast Digital Marketing, we’ve built our services around making sure these problems don’t happen. Here are the top five reasons businesses leave marketing agencies and

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Social Proof Marketing
Content Marketing
Karen at Innovast

Social Proof Marketing: Why Testimonials Sell Better Than Ad Copy

In a world saturated with ads, consumers have grown skeptical of polished marketing messages. They scroll past banner ads, skip commercials, and tune out sales pitches. But there’s one thing they don’t ignore: what other people have to say. That’s the power of social proof marketing. Testimonials, reviews, and real-life endorsements build trust faster than

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homepage structure conversions
Marketing Tips
Karen at Innovast

How to Structure Your Homepage for Maximum Conversions

Turn Visitors Into Customers With a Smarter Website Layout Your homepage is your digital front door. It’s often the first place potential customers land—and your best shot at making a great first impression. But a good-looking homepage alone isn’t enough. If it isn’t structured with purpose, you could be losing out on valuable leads and

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website redesign vs. rebuild
Branding
Karen at Innovast

Does Your Website Need a Rebuild—or Just a Redesign? Here’s How to Tell

If your website feels outdated but still reflects your business goals, you may not need to start from scratch. Let’s compare a website redesign vs. a rebuild. A website redesign can give your existing site a modern look, faster performance, and a better user experience—without rebuilding the entire site. But how do you know if

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how to build a personal brand on linkedin
Entrepreneurship
Karen at Innovast

How to Build a Personal Brand on LinkedIn: A Smart Strategy for Business Owners

Your LinkedIn profile is more than just a résumé—it’s your digital handshake, your elevator pitch, and your personal billboard all rolled into one. Whether you’re a business owner, entrepreneur, or consultant, building a personal brand on LinkedIn is one of the most effective ways to stand out, build trust, and attract new opportunities. At Innovast

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website maintenance plans
Branding
Karen at Innovast

Perfection Can Wait: Your Website Is a Living, Evolving Asset

When building a website, striving for perfection is a noble goal—but it shouldn’t become a roadblock. A website maintenance plan allows for frequent updates and improvements without unpredictable costs. At Innovast Digital Marketing, we understand the desire to get everything just right before launching a new website. The perfect words. The perfect photos. The perfect

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