In today’s social climate, it’s more important than ever to promote a message of acceptance and inclusion. Consumers are looking to do business with companies that reflect their values. Show your commitment to inclusivity with inclusive marketing. Advertise your support for diversity. You’ll not only attract new clientele, but you’ll also build credibility and trust with your existing customer base.
When it comes to inclusive marketing, diversity should be reflected in all forms - age, appearance, ethnicity, and gender identity.
Inclusive marketing goes beyond putting a rainbow flag on your website or hosting an occasional “diversity” event. It’s about creating an environment where everyone feels welcome, respected, and valued. It’s about understanding that we all come from different backgrounds and experiences, and that those differences should be celebrated.
When done right, inclusive marketing can have a profound impact on both your bottom line and the communities you serve. Here are just a few benefits of this type of marketing:
- You’ll Attract More Customers: 85% of consumers say they’re more likely to do business with companies that are committed to diversity and inclusion. By promoting an inclusive message, you’ll not only attract new customers, but you’ll build credibility and trust with your existing customer base.
- You’ll Improve Employee Retention and Recruitment: 38% of employees say they would leave their current job if it became less inclusive. By promoting a culture of inclusivity, you’ll not only improve employee retention, but you’ll also have an easier time recruiting top talent.
- You’ll Boost Your Bottom Line: Companies that focus on inclusion outperform those that don’t by 35%. So, there’s no denying that promoting an inclusive environment is good for business!
Businesses need to do their part to promote acceptance and inclusion. Remember, inclusive marketing is a continuous effort. Create an environment where everyone feels welcome, respected, and valued. When done right, inclusive marketing can have a profound impact on both your bottom line and the communities you serve.