A Simple Local SEO Strategy That Actually Works (And You Can Do It Yourself)

Local SEO doesn’t have to be complicated, expensive, or mysterious. Yet most small businesses struggle with how to improve local SEO because they’re chasing tactics instead of alignment.

At Innovast Digital Marketing, we’ve seen one strategy outperform everything else—especially for service-based businesses that rely on local customers.

This article breaks that strategy down in plain language, so you can understand it, apply it, and see real improvement.

The Biggest Local SEO Mistake We See

Most businesses treat their website and their Google Business Profile as separate things.

They:

• Optimize their website for one set of keywords

• Fill out their Google Business Profile with generic descriptions

• Post randomly (or not at all)

• Hope Google “connects the dots”

Google doesn’t work that way.

Local SEO improves when everything tells the same story.

The Core Strategy: Alignment + Activity

The most effective local SEO strategy we use is simple:

Match your website pages to your Google Business Profile—and then show Google real signs of activity.

Let’s walk through it step by step.

Step 1: Create One Strong Page Per Core Service

If you offer multiple services, each one deserves its own page.

Example:

Instead of one page called “Our Services”, you should have:

• “Chimney Cleaning in Eastern Connecticut”

• “Website Design for Small Businesses in Connecticut”

• “Mobility Scooter Rentals in Eastern CT”

Each page should clearly explain:

• What the service is

• Who it’s for

• Where you offer it

• How to contact you

📌 Tip: Don’t overthink keywords. Write like a human who wants help from a local business.

Step 2: Match That Page to Your Google Business Profile

This is where many businesses miss the opportunity.

On your Google Business Profile, make sure:

• Your primary category matches your main service

• Your service descriptions use similar wording to your website page

• Your service areas reflect where you actually work

Google looks for consistency. When your website and profile speak the same language, trust increases.

Step 3: Post on Google Business Profile—With a Purpose

Random posts don’t move the needle. Strategic posts do.

Each week:

• Write a short Google Business Profile post

• Talk about one service

• Link directly to the matching service page on your website

This tells Google:

• Your business is active

• The page is relevant

• Users should see it

📌 Even one post per week is enough if it’s consistent.

Step 4: Send Traffic to the Right Pages (Not Just Your Homepage)

Most businesses send everything to their homepage. That weakens local SEO.

Instead:

• Link blog posts to your service pages

• Add internal links between related pages

• Make sure directory listings and citations point to real service pages when possible

Google pays attention to where people land, not just that they visit.

Step 5: Let Reviews Do Some of the Work

You don’t need fancy review strategies.

Just ask happy customers to:

• Leave an honest review

• Mention the service they received

• Reference their town naturally

Those small details reinforce everything you’ve already built.

Why This Strategy Works

Google wants to show:

• Relevant businesses

• In the right location

• Offering the exact service someone is searching for

When your website, Google Business Profile, posts, traffic, and reviews all line up, you make Google’s job easy.

And when Google trusts you, rankings follow.

What We’ve Seen in Real Life

Using this strategy, our clients have:

• Moved from page 2 to page 1

• Shown up in both map results and organic listings

• Gotten better-quality leads—not just more traffic

That’s the difference between “being online” and being locally visible.

You Can Do This; Or We Can Help

This strategy works whether you DIY or partner with professionals. The key is consistency and follow-through.

If you want help implementing this the right way, Karen Etchells and the team at Innovast Digital Marketing specialize in building local SEO systems that last, not quick fixes that fade.

📍 Because local customers don’t need more options—they need the right one to show up first.

If you’d like:

• A local SEO audit

• Help fixing your Google Business Profile

• Service pages that actually convert

You know where to find us.