Karen Etchells, the founder of Innovast Digital Marketing, has recently been featured in an insightful article titled “21 Marketing Tactics Predicted to Be Most Effective in 2025” by the American Marketing Association Colorado. Her expertise in digital marketing strategies earned her a spot among industry leaders sharing predictions for the future. 🎉
👉 Read the article here
Being quoted in prominent publications isn’t just a professional milestone for Karen—it’s a powerful way to boost credibility, expand reach, and establish thought leadership in any field.
Why Being Quoted Matters
Features in external publications can have a transformative impact on professionals and businesses alike. Here are some of the key benefits:
✅ Positions you as an authority: Contributing to reputable sources showcases your expertise and enhances your professional credibility.
✅ Broadens your audience: Exposure through new platforms introduces your insights to people who may not yet know your brand.
✅ Builds trust: When audiences see your perspectives published, it solidifies your reputation as a knowledgeable and reliable resource.
✅ Strengthens your personal brand: Recognition for your insights elevates your profile, opening doors to collaborations and future opportunities.
How to Get Quoted
Karen’s success offers a roadmap for others aiming to see their name in print. Here are a few tips:
1️⃣ Be proactive: Keep an eye out for opportunities by following journalists, bloggers, and industry publications seeking expert opinions.
2️⃣ Utilize platforms like HARO (Help a Reporter Out): These platforms connect experts with journalists who are actively looking for sources.
3️⃣ Engage with your network: Sharing your expertise through social platforms or blogs can capture the attention of writers and editors.
4️⃣ Stay consistent: Regularly publishing your insights ensures you’re top of mind when opportunities arise.
Share Your Story
Have you been featured in a publication, or is this a goal you’re working toward? Innovast Digital Marketing is here to help you craft your story, identify opportunities, and elevate your brand. Reach out to learn more about positioning yourself as a thought leader in your industry.