Innovast Digital Marketing

How Much Should You Pay for a Logo Design?

When it comes to getting a top-notch logo designed for a business, budget is a crucial factor. For business owners, it’s a good idea to come up with an estimate or a figure that would most likely be spent on logo design. This helps make the choice of a logo designer easier since there are quite a few options. You have to settle on the most suitable one for your brand. In the end, you want to go with someone who would accommodate your budget and help you obtain a relevant and appealing logo. As a business owner, you might be slightly confused about deciding upon a price for a well-designed visual brand identity. Well, there are some things to consider.

Firstly, most people assume that in order to get a high quality logo they have to spend a lot of money. This is not entirely correct. You can actually get a very attractive and timeless logo designed in a low to medium price range. It may come as a surprise to many, but the globally recognized brand identity designs of Google and Coca-Cola cost $0. Companies like Nike and Twitter got their logos done for under $50. On the other hand, if you are willing to stretch your budget and have the resources, you can also spend up to $5000-$10000 or more on a logo design concept.

In order to make the right decision about paying a logo designer, you have to know what you are being charged for. These are a few factors that you can look at.

  • The Portfolio or Profile of the Designer

Basically, this is about doing as much research as possible about the designer and going through their work carefully. If you’re using an online free logo maker tool then browse through their gallery and see what they have to offer before picking up one. If it’s an agency, you can always check up the testimonials and study the portfolio on the website. For individual designers, try talking to references and take the decision based on client satisfaction. These are important factors that can help you decide upon a price. For example, if a designer has happy customers, an impressive body of work, and good reviews, then you can consider adjusting your budget according to their requirements. The price charged could range from $500 to $2500 and above as well.

Other than that, there are also freelance designers that you can hire. You can get a highly appealing logo through platforms such as Fiverr or Upwork where design packages can cost anything from $100 to $250.

  • Design Process

When you are figuring out how much to pay to a logo designer, you have to think about the design process as well. Those designers that charge a higher price have an elaborate process that involves researching the brand, producing multiple variations of the logo, and making updates and revisions on it. Think of it as something similar to app development. In order to design an app, the designer or developer looks at the company or brand as closely as possible. Then, they come up with an idea that makes it easier for both the client and customers to connect with each other. Take Amazon, for example. Both the app and the logo have a highly attractive design and are able to engage users as well as consumers instantly.

When it comes to logo design, the process involves the designer coming up with something that tells the story of the brand and sends out the right message. Freelance designers might charge less as their process is more streamlined and simple. Other small to medium sized agencies could cost you more as they will charge for additional attention and revisions to the logo.

  • Designing Concepts and Making Changes

Designers who provide different concepts and variations of the logo certainly charge a higher price than the others. For instance, if you are getting to visualize your brand identity design in various colors and then in black and white as well, then a price of $1500 or more could be quoted. Usually, a designer will let you know beforehand about the number of revisions they will make and include it in their overall price. If you want some additional changes made, you may have to pay extra for that.

With a freelance designer, you might not get a lot of options to try or see different concepts, but you can get a professional looking logo for under  $500. The designer will send a downloadable file that will allow you to use the logo anywhere you want.

  • Method of Billing

Sometimes, designers bill clients on an hourly basis while others decide on a fixed price according to the project. Find out in the beginning about the methods of payment and then make a decision based on which one suits your needs.

Wrapping Up

The amount you pay for a logo design can be estimated according to these factors. You can analyze everything in detail and then decide upon a budget accordingly. If you feel like a freelance designer is your best option, then you can stay within $500, otherwise, you can go upwards of$2500 and pay even $10000 to a good, reputable logo designer.

At Innovast Digital Marketing, we know that you have many options for logo design services. We aim to keep it a simple process and stay within your budget requirements to deliver a clean, professionally designed logo that best represents your brand. We offer affordable logo design services from our location in eastern Connecticut. However, you don\’t have to be a local business to have Innovast\’s creative services work with you! 

Schedule a phone call or Zoom meeting with Karen to get started.

Kris David

A student by day and a wordsmith by night, Kris David works as a freelance blogger. He is currently pursuing a degree in Communications and relying on his freelance gigs to jumpstart his career in journalism.

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