Innovast Digital Marketing

MARKETING ESSENTIALS

for goal orientated entrepreneurs

website security hosting
Business Practices
Karen at Innovast

Website Security: Protecting Your Digital Presence

Website Security: An alarming number of websites fall victim to hacking attempts every day—up to 30,000 sites are compromised daily. This staggering figure underscores the urgent need for robust website security measures. The reality is not a matter of if your site will be targeted but when. As cyber threats continue to evolve, ensuring the

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understanding your audience
Email Marketing
Karen at Innovast

The Power of Understanding Your Audience

Success in digital marketing isn’t just about flashy ads or catchy slogans. It’s about something much deeper: understanding your audience. At Innovast Digital Marketing, we’re passionate about helping you grasp the significance of this fundamental principle because we firmly believe that it’s the key to unlocking your business’s full potential. Why Understanding Your Audience Matters

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best times to post on social media
Business Practices
Karen at Innovast

The Best Times to Post on Social Media: A Guide for Maximizing Engagement

The internet never sleeps, making it seem like there’s no ideal time to post on social media. However, there are peak engagement times that can help you optimize your social media strategy. By understanding these optimal posting windows, you can better plan and prioritize your social media efforts, ensuring your content reaches the widest and

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improve website speed
Business Practices
Karen at Innovast

Improve Your Website’s Speed: Why It Matters and What You Can Do

Welcome to Innovast Digital Marketing: Your Partner in Website Success Have you ever visited a website that took forever to load? It can be frustrating, right? Let’s talk about the importance of website speed and how it can affect your online success. Why Speed Matters When your website loads slowly, people might get impatient and

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hire a blog writer Connecticut RI for SEO
Blogging
Karen at Innovast

Hire a Blog Writer to Elevate Your Website SEO

Hiring a Blog Writer for Your Rhode Island or Connecticut Business can significantly boost your website’s search engine optimization (SEO).  Of course, every business owner wants their business to stand out at the top of Google searches. While many businesses use blogs to share ideas, they’re also potent tools for enhancing your SEO strategy. Here’s

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Personal Branding in Business
Branding
Karen at Innovast

Putting Yourself First: The Power of Personal Branding in Your Business

Ever thought about putting yourself front and center in your business? If your face isn’t front and center on your website, maybe it’s time to consider your personal brand as important as your business brand. Here’s WHY: Trust and Authenticity: Customers connect with people, not just logos. By building a strong personal brand, you can

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google displays social media posts
Business Practices
Karen at Innovast

Google Business Now Displays Social Media Posts

Are you looking to supercharge your online presence and stand out in Google searches? Well, you’re in luck! Google has rolled out an incredible new feature that’s set to revolutionize the way businesses connect with customers: automatic display of social media posts on Google Business Profiles. 🎉 Yes, you heard that right! Now, when potential

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customer satisfaction online website
Business
Karen at Innovast

Elevate Customer Satisfaction Online

As someone who’s been in business for over 25 years, I understand the importance of keeping customers happy. At Innovast Digital Marketing, we’re all about sharing knowledge to help fellow entrepreneurs like yourself succeed. Let’s dive into how you can positively impact your customers online!” — Karen Etchells Discover the Power of Happy Customers Online: Your Competitive

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dominate Local SEO Tips
Business Practices
Karen at Innovast

How to Dominate Local SEO

10 Essential SEO Tips for Local Businesses Mastering local SEO is crucial for businesses seeking visibility within their communities. Here are 10 essential tips to significantly enhance your local SEO ranking and attract more customers: Claim and Optimize Google Business Listing: Your Google Business listing is the cornerstone of your local SEO strategy. Claim and

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annual website maintenance checklist
Business Practices
Karen at Innovast

Your Annual Website Maintenance Checklist

Revitalize Your Online Presence in 2024! Welcome to a new year of possibilities! Just as we relish the satisfaction of decluttering our physical spaces, the start of the year offers the perfect opportunity to revamp your digital properties. Your online presence—comprising of your website and social media profiles—acts as the storefront of your business, deserving

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