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MARKETING ESSENTIALS

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understanding instagram metrics
Business Practices
Karen at Innovast

Instagram Metrics: 10 Key Metrics Every Brand Should Track in 2024

Harnessing the power of data and analytics is pivotal for brands striving to excel on Instagram. For those just stepping into the understanding of insights in marketing, navigating the landscape of Instagram analytics may initially appear daunting. However, once you grasp these essential metrics, they can significantly transform your brand’s growth going forward. Here are

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December 14, 2023 No Comments
colors best for website conversions
Calls-to-Action
Karen at Innovast

Influence of Colors on Website Conversions

Did you know that changing up the colors featured on your website could be a game-changer for its performance? Colors wield an incredible influence on user behavior and, consequently, on your conversion rates. Let’s address a common color culprit: red. It’s attention-grabbing, bold, but surprisingly, it might not be the best choice for your call-to-action

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December 11, 2023 No Comments
google business profile address seo
Business Practices
Karen at Innovast

How To Optimize Your Google Business Profile Without a Physical Address

Coaches and consultants rely heavily on their online presence to reach and engage with their audience. Having a complete Google Business Profile plays a crucial role in enhancing visibility and attracting potential clients. However, for professionals in the coaching and consulting industry, services are delivered remotely and the business is primarily centered around personal expertise

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December 4, 2023 No Comments
SEO investment is worth it
Blogging
Karen at Innovast

Why Investing in SEO Is Essential for Your Business Growth

Online visibility is crucial for business success, and as a result, search engine optimization (SEO) stands as a fundamental cornerstone of any robust digital marketing strategy. Imagine SEO as the 401K for your business — an investment that continually grows in value, bolstering your online presence and yielding long-term returns. If you haven’t yet delved

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November 17, 2023 No Comments
Find Your Calling Karen as a child
Entrepreneurship
Karen at Innovast

Find Your Calling – How I Found Mine

Growing up, I was often labeled as “the quiet one,” a thoughtful observer with a passion for writing. The dream of becoming a writer fueled my early aspirations, back in the days when the internet was yet to become an integral part of our lives. High school introduced me to the Communications Magnet Program, a

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November 9, 2023 No Comments
local search seo services
Business Practices
Karen at Innovast

Local SEO 101: Attract More Local Customers

Harness the Power of Local SEO for Your Business 🚀 This week, we’re diving into a topic that can make a world of difference for your business: Local SEO. It’s not just about being found online; it’s about being found by the right people in your local area. Let’s explore the benefits and some simple

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November 7, 2023 No Comments
clarity in website content
Business Practices
Karen at Innovast

Clarity in Web Content

Unlocking the Path to Connection and Impact The essence of clear and concise web content cannot be overstated when surfing the Internet. When crafting a compelling online presence, nothing holds more potency than clarity. Let’s dive into the significance of clarity in website content and how it can drive connection and engagement, and ultimately make

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November 2, 2023 No Comments
steps to take to build a solid online presence
Business Practices
Karen at Innovast

Steps for a Strong Web Presence: Must-Do Actions

Getting your business offerings discovered on the web involves a combination of strategies and tactics. Here are some basic steps to check off your list of priorities when it comes to marketing a business online. Small steps taken now will pay off big time down the road. Focus on these foundational steps to build a

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October 25, 2023 No Comments
email marketing power
Business Practices
Karen at Innovast

Email Marketing: Why It’s Worth Your Time and Effort

In the ever-evolving landscape of digital marketing, business owners often find themselves at a crossroads, wondering whether email marketing is truly worth the investment of time and effort. While it’s understandable to question the effectiveness of yet another marketing channel, the resounding answer is a resounding “YES!” Email marketing, when done right, can be a

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October 16, 2023 No Comments
content marketing professional
Blogging
Karen at Innovast

How to Use Content Marketing for Professional Services

Become a Trusted Resource and Grow Your Business Are you a professional service provider looking to elevate your business and establish yourself as a trusted industry authority? In today’s digital age, content marketing is your secret weapon to achieve just that. This powerful strategy can help you become the go-to resource for your clients, fostering

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October 13, 2023 No Comments
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