Blogging. Article writing. Social media. Pay-per-click advertising.
If you are investing in the above efforts, consider what you are looking to get out of it. What action do you want users to make? If you are looking to sell a product or service, are you clearly asking for the sale? Is your website set up to make that happen?
In funneling traffic to your website, your primary concern should be that it is well organized with a defined purpose and objective on each page. Sought after information should be immediately available and free from distractions, with clear calls-to-action in place.
Now, if you are engaging in a pay-per-click ad campaign where you are seeking a specific end result – such as signups for an event or sales of a single product, consider a setting up an outside landing page, independent of your website that is specifically designed only to drive that action. Eliminating website navigation or any distracting elements outside of the primary purpose greatly increases the likelihood of immediately converting users into customers.
Were you anticipating greater activity with your current marketing efforts and it’s just not happening? Do you suspect you might be losing sales due to an issue with your website, but you’re not quite sure how to tell if a problem even exists? Are you unsure about what it takes to implement strong calls-to-action?
Would you like a complimentary website assessment for your business presence? We’ll give your site a thorough review and outline recommendations. Just give Karen a call at (860) 634-3836 or email [email protected] to give us the information we need to get started.