Innovast Digital Marketing

colors best for website conversions

Influence of Colors on Website Conversions

Did you know that changing up the colors featured on your website could be a game-changer for its performance? Colors wield an incredible influence on user behavior and, consequently, on your conversion rates.

Let’s address a common color culprit: red. It’s attention-grabbing, bold, but surprisingly, it might not be the best choice for your call-to-action buttons. Why? Well, according to findings by New York Times best-selling author, Neil Patel, the color red is often associated with “stop,” reminiscent of stop signs or traffic lights. Shockingly, using red for your CTAs could potentially lead to an 8 to 13% decrease in conversion rates. 

So, if red’s out, what’s in? Let’s explore some alternatives:

  • Yellow: Imagine sunshine on a cloudy day—it’s optimistic, cheerful, and perfect for catching the eye of casual browsers. This color screams youthfulness and positivity, making it hard to ignore.
  • Blue: The epitome of trust and security. Notice how many banks and reputable businesses incorporate shades of blue? It’s calming and instills a sense of reliability in your audience.
  • Green: Nature’s hue and the symbol of wealth. It’s soothing to the eye and effortlessly processed. Looking to create a tranquil vibe? Green might just be your ticket.
  • Orange: Bold and attention-seeking, much like a “Subscribe” button demanding action. It’s assertive in a good way, standing out on the page and encouraging clicks.
  • Pink: Romance and femininity personified. Often used in marketing aimed at women, it’s soft, charming, and captivating.
  • Black: Power and sophistication—think luxury. Products or services targeted at the elite often flaunt this sleek color. It’s commanding and demands attention.
  • Purple: The color of elegance and serenity. Purple is a go-to for anti-aging and beauty products. It has a calming effect, offering a serene user experience.

Remember, colors wield the power to sway your conversion rates, for better or for worse. Selecting the right color palette can either propel your sales to new heights or leave them stagnating.

The key takeaway? Use colors strategically. Understand your audience, the context, and the emotions you want to evoke. It’s not just about making your website visually appealing; it’s about using colors as a silent yet powerful tool to guide your visitors toward action.

So, whether you’re revamping your website or launching a fresh campaign, remember—colors are your allies in the quest for conversion optimization. Choose wisely, and witness the magic unfold!

This article, shared by Karen Etchells of Innovast Digital Marketing, encapsulates insights drawn from Neil Patel’s research on the influence of colors on website conversions. Embrace the potential of colors and watch your website thrive!