Is it realistic to expect immediate results from blogging? Recently, in my work with a professional organization whose objective is to increase member engagement, we decided to take advantage of pre-existing tools that were already available as part of the organization’s Website Content Management System. We activated the Blog. The first challenge was to get …
There have been significant changes is how people are absorbing visual content these days. Fewer of us are watching television. For the younger generation — viewers under the age of 25 — more and more of them are consuming video on their smartphones and tablets, and for longer periods of time. These viewers are likely …
Is your website user-friendly? Don’t send visitors on an Easter egg hunt, making them search every nook and cranny to find what they’re looking for. To learn more about website usability and delivering what users expect, see our page on Web Design & Usability. To Request a complementary Website Assessment, email Karen Etchells today!
As a Digital Marketing Consultant, building rapport with my clients begins with conversation designed to nurture a relationship that is based on mutual understanding. That means taking the time to relate to problems my clients solve for their customers and knowing the challenges they face. It’s also critical that I understand their goals, as it’s …
What does it take to truly stand out and get noticed amid all the distractions and calls for attention on the Internet? While every business person knows they should have a website and maintain an active presence on social media, do you know what it takes to step it up a notch and rise above …
Everyone today agrees, having a current website is an absolute necessity for any business to be truly competitive. It’s important to keep in mind, whether you are launching a new site or updating an existing one, that functionality is essential, but don’t overlook the simple truth — Your company website is a marketing tool. When …
What Does Your Website Developer Know About Marketing? Read More »
