Innovast Digital Marketing

Collective Knowledge, Collective Strength

As a mom and a business owner, my days are jam-packed. I’m always incredibly busy! Looking at the bigger picture, it’s important for me to evaluate how I am spending my time. Are there lessor responsibilities I might be able to pass on so that my time is spent on efforts that will result in maximum […]

Collective Knowledge, Collective Strength Read More »

Nurture Business Relationships with Social Media

Are you someone who frequently shows up at area networking events in search of new business? You\’re likely there with a purpose – to make new connections and hand out your business cards. Your hope is for further communication at some point.[dt_gap height=\”15\” /] Why not take it a step further to nurture those business relationships? After

Nurture Business Relationships with Social Media Read More »

A Day in the Life of a Digital Marketer

[vc_row][vc_column][vc_column_text] Ever wonder just what a Digital Marketer does in a typical day?   I launched Innovast Digital Marketing in January of 2016 with a deep desire to work closely with small business owners and solopreneurs to help them gain more visibility online. I build recognition for my clients through consistent content marketing on their website and

A Day in the Life of a Digital Marketer Read More »

How to Work with a Social Media Management Company

It\’s essential for a small business to have a prominent presence on social media channels. Being active on social platforms will raise awareness of your product or service in an environment where your customers are already spending their time. With the right approach, active participation on social media will reinforce branding, create \”buzz\” for what

How to Work with a Social Media Management Company Read More »

Top 5 Tips for Digital Marketing in 2018

Digital Marketing is ever-changing with the widespread use of smartphones and huge demand for video-on-the-go. Users are craving personalized and readily digestible content on topics important to them. Understanding current trends in media consumption on the web can give your business a competitive edge.   Content Marketing — On your website, social media platforms, and email

Top 5 Tips for Digital Marketing in 2018 Read More »

Is the Facebook Algorithm Change Quieting Businesses?

The Facebook algorithm change has those who manage business pages wondering… [dt_gap height=\”15\” /] One thing that always holds true in the field of Internet Marketing is that the landscape is always changing. It’s not uncommon that the best ways to reach an audience online today can be totally different six months from now. Facebook

Is the Facebook Algorithm Change Quieting Businesses? Read More »

How Important Are Likes?

With every post published on social platforms, we watch for a response. How many people will \”like\” what we posted? Naturally, positive feedback provides instant gratification. [dt_gap height=\”10\” /] As a business owner who uses Facebook, Instagram, and LinkedIn for Social Media Marketing, it\’s important to understand the value of a \”like.\” [dt_gap height=\”10\” /] An

How Important Are Likes? Read More »

Grow Your Business on the Web with Marketing Consulting Services

Have you ever considered hiring a marketing consultant? Are you an entrepreneur with a small business who handles your own marketing online? You probably have a website and post every now and then on Facebook, right? Are there strategies you\’ve read about or thought about trying to grow your business online, but just haven\’t had the time to explore

Grow Your Business on the Web with Marketing Consulting Services Read More »

Karen Etchells Invited to Participate in GoDaddy\’s Pro Summit

Did you know that GoDaddy provides a directory of freelance and agency web designers and developers you can connect with to work on your website? They do, and Innovast Digital Marketing has been selected to participate in the program.     In the US, approximately 60% of website owners hire a professional to design and

Karen Etchells Invited to Participate in GoDaddy\’s Pro Summit Read More »