When it comes time to build a business website, you might find yourself trying to decide whether you should hire a professional or just do it yourself. Doing it yourself may be the cheaper option now, but how will it impact business in the future? We\’ll compare the good, the bad, and the ugly around […]
Professional Website Design or DIY? Read More »
Have you ever received a negative Google review that you know isn’t authentic? Getting rid of phony negative or fake reviews lends to your credibility as a business and helps protect you against negative publicity, loss of clientele, loss of income, and other negative implications. There are four main ways to combat fake Google reviews.
How to Remove a Negative Google Review Read More »
If working from home was always your dream, now is the perfect time to make it a reality. It takes a lot of work to get established and start finding clients, but the freedom and flexibility of being your own boss make it all worth it in the end.
Starting a Successful Home-Based Business Read More »
Should you use hashtags on Facebook? As of May 2020, yes! By clicking on a hashtag or searching for a hashtag, you will find posts from other users and businesses that have also embedded that hashtag into their posts. Facebook’s algorithm first shows you results from your friends who have used the hashtag, followed by friends of friends, and then will finally show you all users based on recency of posting and how likely you would be to interact with the post.
Hashtags on Facebook? Read More »
There’s one universal truth that applies to everyone in business: You have to be willing to take risks to succeed. Of course, taking risks sometimes results in failure, and it may even mean your business doesn’t pan out like you had planned. When that happens and you close up shop, you will surely face some struggles, but you also have an opportunity before you.
Tips for Entrepreneurs to Turn Failure Into Opportunity Read More »
Brands must be flexible to adapt and meet these changing needs in light of the COVID-19 Crisis. Now is the time to reach and engage your audience with information they are seeking, provide value, and stay top-of-mind.
This may not be the time to sell. This is the time to connect. Read More »
Are you a Farmer or a Hunter? How do most sales leads come into your business? Do you cultivate and nurture relationships with a long-term lead generation process, or do you chase new business through prospecting with sales visits and cold calling? People are naturally spending time on social media channels, so using social media
How to Increase Sales with Social Media Read More »
Once you\’ve built an audience and are delivering targeted content, you\’ve got to be consistent, continuously crafting content that is on brand, on message, and provides solutions your audience is seeking. Without on-point messaging, your campaign will fail to deliver the results you expected.
Technical vs. Creative Aspects of Content Marketing Read More »
If you have a business that is seasonal, take advantage of your off-season to build top-of-mind awareness among potential customers while your competitors are taking it easy. Top-of-mind awareness means that when the time does come for a customer to choose a provider, they are far more likely to choose the business that has been delivering value year-round, rather than the one who shows up only when it’s time to make a sale.
Marketing Your Seasonal Business Online Read More »
If you receive an unexpected call out of nowhere warning that your Google listing is “scheduled for deletion” or “flagged for removal,” don’t be alarmed. Simply hang up.
Google Will Not Call Your Business Read More »
