Digital Marketing is ever-changing with the widespread use of smartphones and huge demand for video-on-the-go. Users are craving personalized and readily digestible content on topics important to them. Understanding current trends in media consumption on the web can give your business a competitive edge. Content Marketing — On your website, social media platforms, and email […]
Top 5 Tips for Digital Marketing in 2018 Read More »
The Facebook algorithm change has those who manage business pages wondering… [dt_gap height=\”15\” /] One thing that always holds true in the field of Internet Marketing is that the landscape is always changing. It’s not uncommon that the best ways to reach an audience online today can be totally different six months from now. Facebook
Is the Facebook Algorithm Change Quieting Businesses? Read More »
With every post published on social platforms, we watch for a response. How many people will \”like\” what we posted? Naturally, positive feedback provides instant gratification. [dt_gap height=\”10\” /] As a business owner who uses Facebook, Instagram, and LinkedIn for Social Media Marketing, it\’s important to understand the value of a \”like.\” [dt_gap height=\”10\” /] An
How Important Are Likes? Read More »
Have you ever considered hiring a marketing consultant? Are you an entrepreneur with a small business who handles your own marketing online? You probably have a website and post every now and then on Facebook, right? Are there strategies you\’ve read about or thought about trying to grow your business online, but just haven\’t had the time to explore
Grow Your Business on the Web with Marketing Consulting Services Read More »
— Write to Excite Google & Online Buyers Too! — A lot of small businesses will go to a web developer for a new website or to have their website upgraded to a responsive, modern design. As the project nears completion, the website is looking great and excitement builds. Finishing touches are put in
How to Write Winning Sales Copy for the Web Read More »
Did you know that GoDaddy provides a directory of freelance and agency web designers and developers you can connect with to work on your website? They do, and Innovast Digital Marketing has been selected to participate in the program. In the US, approximately 60% of website owners hire a professional to design and
Karen Etchells Invited to Participate in GoDaddy\’s Pro Summit Read More »
Social media offers powerful platforms for small businesses to have a voice. Using best practices, social media provides a venue for establishing trust and nurturing one-to-one relationships. The playing field is leveled. Small business can truly have an advantage by being more personal and transparent in a way big business cannot. Big businesses often struggle
Do You Have a Social Media Strategy? Read More »
Here are three simple strategies to help build a following on your Facebook Business Page. #1.) Invite your personal Facebook friends to follow your business page. See the screenshot below. This option can be found on the right side column of your Facebook business profile page, below your call-to-action button. After you\’ve done that, perhaps
Tips to Get Fans & Followers on Your New Facebook Business Page Read More »
Most business owners realize that publishing worthwhile content through blogging, email marketing, and engaging on social media platforms is an effective strategy to keep your brand top-of-mind. You’re taking steps to reach and connect with customers where they’re already spending time – on their smartphones, tablets and laptops. With so many businesses actively competing for
The Power of Personal Connection Read More »
What is a call-to-action? If you\’re unsure, how much business are you losing with poorly written content and/or weak calls-to-action? A call-to-action is an element in your business marketing that inspires a prospective customer to DO SOMETHING. Why post on social media platforms, send email blasts, create videos or produce podcasts if your online marketing efforts lack
Are Calls-to-Action Working on Your Website? Read More »
